A Sri Lankan Case Study of Firm-Level
Competitiveness
Hemas Holdings Limited
Shehara de Silva & Christine Dias Bandaranaike
SUBMITTED TO USAID/Colombo IN RESPONSE TO PCE‐I‐0098‐00016‐00 Task Order No. 841
SUBMITTED BY Nathan Associates Inc. J.E. Austin Associates Inc. November 2005
Study supported and funded by The Competitiveness Program (TCP) – a US Agency for
International Development (USAID) funded project in Sri Lanka, implemented by
Nathan Associates Inc. and J.E. Austin Associates Inc.
Acknowledgements
The authors would like to thank Husein Esufally, CEO Hemas Holdings, for allowing
Hemas to serve as our first case study under this project. Shiromi Masakorala was very helpful in coordinating the scheduling of interviews at Hemas. We thank Hemas board members and staff for cooperating with our efforts. All our interview candidates (See Appendix A4) gave of their time most generously and spoke to us frankly of their experiences. We are also very grateful to our external interview candidates who helped us immensely by providing sometimes both an outside view and a historical perspective of the company.
We would also like to express our gratitude for the support of the staff and consultants at The Competitiveness Program (TCP). We are indebted to Jagdesh R. Mirchandani of TCP for critical reading and logical guidance towards the finished