St511E Ws
|[pic] |DETAILED MODULE OUTLINE |
| |ST511E |
| |INTERNATIONAL STRATEGIC MANAGEMENT |
| |winter session ABROAD |
DEPARTMENT : STRATEGY AND MARKETING
PROGRAMMES : PGE3 third year - P.G.T.C - M.A.I.B - MSc B.A - MSc D.M - MSc I.A.A.M.C - MSc I.F – MSc I.M – MSc L.B.M - MSc S.L.T
INSTRUCTORS ESCR : Dr Serge Oréal (Module coordinator) - Permanent Professor
Dr Carole Bonanni
Dr Seong-Young Kim - Permanent Professor
Mathias Mondo - Visiting Professor
Dr Laurent Scaringella - Permanent Professor
Marc Sinnassamy - Visiting Professor
Dr Jean-Philippe Timsit - Permanent Professor
Jie Xiong - Permanent Professor
CONTACT HOURS : 30 hours
OFFICE HOURS : Not applicable
STUDY TIME : This module will normally involve for a student an estimated 120 hours of homework. The suggested breakdown is as follows: - Lectures: 15 hours - In-Class activities 15 hours - Reading, case preparation and assignments 90 hours
CREDITS : 6 ECTS Credits - 12 OUVS Credits
PRE-REQUISITES MODULES:
A first level course in Strategic Analysis like “ST401E – Strategic Management Fundamentals” is required.
Basic modules in major functional areas (Marketing, Finance) are strongly recommended.
A Principles of
| |ST511E |
| |INTERNATIONAL STRATEGIC MANAGEMENT |
| |winter session ABROAD |
DEPARTMENT : STRATEGY AND MARKETING
PROGRAMMES : PGE3 third year - P.G.T.C - M.A.I.B - MSc B.A - MSc D.M - MSc I.A.A.M.C - MSc I.F – MSc I.M – MSc L.B.M - MSc S.L.T
INSTRUCTORS ESCR : Dr Serge Oréal (Module coordinator) - Permanent Professor
Dr Carole Bonanni
Dr Seong-Young Kim - Permanent Professor
Mathias Mondo - Visiting Professor
Dr Laurent Scaringella - Permanent Professor
Marc Sinnassamy - Visiting Professor
Dr Jean-Philippe Timsit - Permanent Professor
Jie Xiong - Permanent Professor
CONTACT HOURS : 30 hours
OFFICE HOURS : Not applicable
STUDY TIME : This module will normally involve for a student an estimated 120 hours of homework. The suggested breakdown is as follows: - Lectures: 15 hours - In-Class activities 15 hours - Reading, case preparation and assignments 90 hours
CREDITS : 6 ECTS Credits - 12 OUVS Credits
PRE-REQUISITES MODULES:
A first level course in Strategic Analysis like “ST401E – Strategic Management Fundamentals” is required.
Basic modules in major functional areas (Marketing, Finance) are strongly recommended.
A Principles of
Bibliography: • Hamel, Gary and Prahalad, C.K. (1994) Competing for the Future, HBS Press. • Hax, Arnoldo C. (2009) The Delta Model: reinventing Your Business Strategy, 1st edition, New York: Springer Verlag (E-book available) • Hax, A • Kim, W.C. and Mauborgne, R. (2005) The Blue Ocean Strategy, Harvard Business School • McGee, J • Montgomery, C. and Porter, M. E. (1991) Strategy, Harvard Business School Press • Oréal, S • Porter, M. E. (1980) Competitive Strategy, New-York, The Free Press • Chaffey, Dave and Smith, Pr (Latest edition) Emarketing excellence: Planning and Optimising Your Digital Marketing, Oxon, Routledge - E-Book available (Library website)