StaGreen by HydroCan Case Study
StaGreen by HydroCan Case Analysis
Introduction The newly innovative fertilizer like product created by HydroCan called StaGreen brings to the market a new type of fertilizer like product that is different from the conventional leading fertilizers on the market. The ability of StaGreen’s water retention for the grass roots that have been applied with the product is something the traditional brands have not been able to recreate. Market analysis will be conducted on the consumer market, and commercial market, with a decision for which market/ markets will be most profitable to enter for HydroCan. Analysis will look at the financial barriers for each, including market growth and potential of each. After this, a marketing strategy will be compiled for the short term and viable long term of HydroCan and its chemical fertilizer StaGreen.
Analysis
The analysis will separate the two markets to analyze each markets strengths, weaknesses, opportunities, and threats associated with each. The first discussed will be the consumer market.
Consumer:
In the consumer market, consumers are at the mercy of the two largest sellers of fertilizer, Scotts and Ortho Chemical. Between these two companies they control approximately 50% of the $622 million fertilizer market. Neither company has a product from their various fertilizer products that is similar to StaGreen which gives HydroCan a competitive advantage in the market as it has found a way to differentiate itself from the major competitors. What makes StaGreen so innovative is its ability to retain water in the roots of the grass thus reducing the need to water the grass manually by up to 40%. HydroCan is a Canadian firm with headquarters in Canada, Canadian employees, which all appeals more towards Canadian consumers, therefore making it easier for consumers to have confidence in the company and purchase StaGreen as oppose to the other major brands from the United States. One of the disadvantages of
Introduction The newly innovative fertilizer like product created by HydroCan called StaGreen brings to the market a new type of fertilizer like product that is different from the conventional leading fertilizers on the market. The ability of StaGreen’s water retention for the grass roots that have been applied with the product is something the traditional brands have not been able to recreate. Market analysis will be conducted on the consumer market, and commercial market, with a decision for which market/ markets will be most profitable to enter for HydroCan. Analysis will look at the financial barriers for each, including market growth and potential of each. After this, a marketing strategy will be compiled for the short term and viable long term of HydroCan and its chemical fertilizer StaGreen.
Analysis
The analysis will separate the two markets to analyze each markets strengths, weaknesses, opportunities, and threats associated with each. The first discussed will be the consumer market.
Consumer:
In the consumer market, consumers are at the mercy of the two largest sellers of fertilizer, Scotts and Ortho Chemical. Between these two companies they control approximately 50% of the $622 million fertilizer market. Neither company has a product from their various fertilizer products that is similar to StaGreen which gives HydroCan a competitive advantage in the market as it has found a way to differentiate itself from the major competitors. What makes StaGreen so innovative is its ability to retain water in the roots of the grass thus reducing the need to water the grass manually by up to 40%. HydroCan is a Canadian firm with headquarters in Canada, Canadian employees, which all appeals more towards Canadian consumers, therefore making it easier for consumers to have confidence in the company and purchase StaGreen as oppose to the other major brands from the United States. One of the disadvantages of