Stakeholder Mapping
In this essay ,some theories about stakeholder,stakeholder analysis and stakeholder mapping will be disscused.Outlining the main ideas ,pointing out the strenght and limitation will be the tasks of the first parts of the assignment.Then apply the knowledges to certain higher education instituion (in this case, the University of Essex) later in the essay.More analysis and comparison can be found in this part.
First of all,the definition of stakeholder.In other words,who are they?The answer can be very easy— “any group or individual who can affect or is affected by the achievement of the organizations’ objectives” Freeman(1984,P46).They are people or groups who have interest relationships with a certain organization. Typical stakeholders could be:owners,shareholders,creditors,employees,government,trade unions,society,non-profit organizations etc.Secondly,what they want? Each of them has specific interest with the operation of the organization,for example,government concern about taxation ,shareholders want dividends,empolyees care about their payment,creditors want to know the ability of returning money.And two types of stakeholders can be identified in an organization ,the internal stakeholders(employees,shareholders,managers,owners).Generally,they directly engage in the financial matter of the organizaiton.And external stakeholders(government,customers,public,pressure groups) ,Compared with internal stakeholders,they are not related with the“money matter” so closely.And the most important thing is what they mean for the organization. They are“ those groups without whose support the organization would cease to exist” .There is no doubt stakeholders’ interests are closely related with the successful operation of the organization, for example , when customers discuss your products ,they may spread a good reputation.Empolyees’ hardworking affect the wealth of the company directly.And government is the key role when legislation issue is addresssed.Nutt(2002)
First of all,the definition of stakeholder.In other words,who are they?The answer can be very easy— “any group or individual who can affect or is affected by the achievement of the organizations’ objectives” Freeman(1984,P46).They are people or groups who have interest relationships with a certain organization. Typical stakeholders could be:owners,shareholders,creditors,employees,government,trade unions,society,non-profit organizations etc.Secondly,what they want? Each of them has specific interest with the operation of the organization,for example,government concern about taxation ,shareholders want dividends,empolyees care about their payment,creditors want to know the ability of returning money.And two types of stakeholders can be identified in an organization ,the internal stakeholders(employees,shareholders,managers,owners).Generally,they directly engage in the financial matter of the organizaiton.And external stakeholders(government,customers,public,pressure groups) ,Compared with internal stakeholders,they are not related with the“money matter” so closely.And the most important thing is what they mean for the organization. They are“ those groups without whose support the organization would cease to exist” .There is no doubt stakeholders’ interests are closely related with the successful operation of the organization, for example , when customers discuss your products ,they may spread a good reputation.Empolyees’ hardworking affect the wealth of the company directly.And government is the key role when legislation issue is addresssed.Nutt(2002)