Stakeholders Management
Stakeholder analysis toolkit
1. What is Stakeholder Analysis
It is the identification of a project’s key stakeholders, an assessment of their interests and the ways in which these interests affect the project and its viability. A stakeholder is any person, group or institution with an interest in the project. A stakeholder may not necessarily be involved/included in the decision making process. Stakeholders should be identified in terms of their roles not individual names. A stakeholder need not be directly affected by the project, for example one stakeholder could be a member of staff who will be using a new system that the project will implement, but the students who that member of staff provides a service to could also be stakeholders. Stakeholder analysis results should be recorded carefully – the information can be very sensitive (e.g. a stakeholder may not like to be identified as a blocker). The audience for reporting results of stakeholder analysis must be considered very carefully if it is outside of the Project Board. You should use workshops to carry out the information capture and analyses described below.
2. Why carry out a stakeholder analysis?
Stakeholder Analysis: • Draws out the interests of stakeholders in relation to the project’s objectives – stakeholders who will be directly affected by, or who could directly affect, the project are clearly of greater importance than those who are only indirectly affected; • Identifies actual and potential conflicts of interest – a stakeholder who is vital to your project may have many other priorities and you need to know this so that you can plan how to engage with them; • Identifies viability other than in pure financial terms (e.g. includes social factors) – for example staff who will be using a new system might be worried about the change; • Helps provide an overall picture; • Helps identify relationships between different stakeholders – helping to identify possible coalition.
3. Stakeholder
1. What is Stakeholder Analysis
It is the identification of a project’s key stakeholders, an assessment of their interests and the ways in which these interests affect the project and its viability. A stakeholder is any person, group or institution with an interest in the project. A stakeholder may not necessarily be involved/included in the decision making process. Stakeholders should be identified in terms of their roles not individual names. A stakeholder need not be directly affected by the project, for example one stakeholder could be a member of staff who will be using a new system that the project will implement, but the students who that member of staff provides a service to could also be stakeholders. Stakeholder analysis results should be recorded carefully – the information can be very sensitive (e.g. a stakeholder may not like to be identified as a blocker). The audience for reporting results of stakeholder analysis must be considered very carefully if it is outside of the Project Board. You should use workshops to carry out the information capture and analyses described below.
2. Why carry out a stakeholder analysis?
Stakeholder Analysis: • Draws out the interests of stakeholders in relation to the project’s objectives – stakeholders who will be directly affected by, or who could directly affect, the project are clearly of greater importance than those who are only indirectly affected; • Identifies actual and potential conflicts of interest – a stakeholder who is vital to your project may have many other priorities and you need to know this so that you can plan how to engage with them; • Identifies viability other than in pure financial terms (e.g. includes social factors) – for example staff who will be using a new system might be worried about the change; • Helps provide an overall picture; • Helps identify relationships between different stakeholders – helping to identify possible coalition.
3. Stakeholder