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Standard Chartered

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Standard Chartered
1. Standard Chartered Bank

Standard Chartered PLC is a British multinational banking and financial services company headquartered in London, United Kingdom. It operates a network of over 1,700 branches and outlets (including subsidiaries, associates and joint ventures) across more than 70 countries and employs around 87,000 people. It is a universal bank with operations in consumer, corporate and institutional banking, and treasury services. Despite its UK base, around 90% of its profits come from Africa, Asia and the Middle East

Standard Chartered Bank India provides consumer, wholesale, SME and private banking solutions in India. It offers personal banking products and services, which include accounts, credit cards, debit and prepaid cards, loan mortgages, NRI banking, insurance and investments, and wealth management; and SME banking products and services, such as business current accounts, cash management, trade finance, loans, trade and working capital products, treasury and custody, and forex services. The company also provides wholesale banking solutions, including transaction banking, financial market, corporate finance & advisory and principal finance. Standard Chartered Bank India was formerly known as The Chartered Bank. The company was founded in 1858 and is based in Mumbai, India with branches and ATM locations in India.

2. Industry Profile – The Banking Industry

A bank 's management must look at the following criteria before it decides how many loans to extend, to whom the loans can be given, what rates to set, and so on: • Capital Adequacy and the Role of Capital • Asset and Liability Management - There is a happy medium between banks overextending themselves (lending too much) and lending enough to make a profit. • Interest Rate Risk - This indicates how changes in interest rates affect profitability. • Liquidity - This is formulated as the proportion of outstanding loans to total assets. If more than 60-70% of



References: • http://www.standardchartered.com/en/ • http://www.slideshare.net • http://www.mbaskool.com/brandguide/banking-and-financial-services/1279-standard-chartered-bank.html

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