Standards Surrounding Advertisements In The 1970's

The 1970s bought about an increase in regulations and witnessed the introduction of government agencies such as the Federal Trade Commission (FTC), and the National Advertising Review Board. Together these agencies changed the standards surrounding advertising, which demanded full disclosure and honesty. In addition, it was during this time that people started to question the ethics surrounding advertising geared towards minors (O’Guinn et al, 2015). Although forty years have passed since these developments occurred, honesty and full disclosure is something that is still demanded not only by regulators but also by consumers. Besides regulations, this era also gave way to a shift in communication technology. Advertisers realized the power