ITS MISSION, OPERATIONS AND SERVICES
STANDARD CHARTERED BANK PAKISTAN
ITS MISSION, OPERATIONS AND SERVICES
Prepared for:
Mrs. Kausar Jafry,Associate Prof. of English
Institute Of Business Administration
Punjab University
Prepared by:
Rida Ashraf 01
Nareet Hassan 041
Fatima Farheen 036
January 27, 2011
January 26, 2010 Mrs. Kausar Jafry Associate Prof. of English IBA PU Z-698 DHA Lahore, Dear Mrs.Kausar:
Here is the report of research study on standard chartered bank Pakistan You asked us to conduct last January 20
As you will see, our research pointed out that Standard chartered is a bank that looks to provide individuals with high quality service. It is a bank that looks to cater to consumer needs individually as much as it can The Standard chartered bank looks to provide its best services at its utmost potential. It looks to ensure that the consumers are satisfied with what they are getting from the bank and be happy about it and also provide as much feedback as it can to the users.
We Rida, Fatima and Nareet appreciate having this assignment. If we can help you in interpreting this report or in implementing our recommendations, please call on us.
Sincerely yours, Rida Ashraf
Table of Contents
EXECUTIVE SUMMARY 6 INTRODUCTION 1 STANDARD CHARTERED BANK: 1 STANDARD CHARTERED BANK PAKISTAN: 2 MISSION STATEMENT: 2 . DEPARTMENTS OF STANDARD CHARTERED BANK 2 OPERATIONS 4 LOANS 6 PRIORITY BANKING: 7 INTERNATIONAL BANKING SERVICES 10 TRADE FINANCE AND WORKING CAPITAL 10 MARKETING MIX 12 GLOBAL MARKETS 12 ADVERTISING OBJECTIVES 13 SWOT ANALYSIS 14 HUMAN RESOURCE MANAGEMENT 16 RATIO AND TREND ANALYSIS 19 BALANCE SHEET ANALYSIS 21 PROFIT AND LOSS ACCOUNT ANALYSIS 21 CONCLUSION 24 RECOMMENDATIONS 24