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Star Tv Network

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Star Tv Network
CASE STUDY ON STAR TV NETWORK – SECOND DRAFT

Satellite Television Asian Region (STAR) is an Asian TV service owned by News Corporation. In 2009, News Corporation restructured STAR Asia into four units – STAR India, STAR Greater China, STAR Select and Fox International Channels Asia. Shiau Hong-chi says that Murdoch's purchase of STAR TV in 1992 was based on a theory of media globalization assuming that people across nations and languages will watch the same TV programs. Shiau says that the original plan for STAR TV was to broadcast popular American shows to Asian audience with as less effort as possible. However the plan was unsuccessful and STAR TV had to invest on local branches to make local shows.

STAR FAMILY IN INDIA
• • • • • • • • • • • • STAR PLUS CHANNEL V STAR WORLD ABP NEWS (EARLIER STAR NEWS) STAR GOLD STAR CRICKET STAR MOVIES STAR UTSAV STAR PRAVAH ESPN STAR STAR VIJAY NATIONAL GEAOGRAPHIC

About STAR PLUS : Launched in 1992,21 February as Star TV. STAR Plus is a Hindi language general entertainment television channel based in India. 1992, Star Plus was an English language television channel showing international content from the U.S, U.K and Australia. Ended its relationship with Zee TV, Star Plus was transformed into a Hindi language channel.

Headquarters in Mumbai, Maharashtra, India Broadcast area Australia, Europe, Hong Kong, India, Middle East, New Zealand, Singapore, United Kingdom, Mauritius, Indian Ocean, United States, Canada STAR PLUS found success in 2000 with BALAJI Telefilms.

Longest Running Soap - “ K ” Series : Longest Running Soap - “ K ” Series 3 Jul 2000 - 6 Nov 2008 1830 episodes 16 Oct 2000 - 9 Oct 2008 1700 episodes Kaun Banega Crorepati & Khichdi (2003) Kumkum 15 Jul 2002 - 13 Mar 2009 1450 episodes Kasauti Zindagi Ki 29 Oct 2001 - 28 Feb 2008 1400 episodes Bhabi

Mission To provide the best & quality entertainment to the audience.
Star Plus Reveals Its Vision Of The Future The channel claims that its vision
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