Many studios started to really target their films at families and younger audiences, and consequently the prevalence of dramatic story-centered films began to decline and exciting audio-visual spectacles rose in popularity (Giacomazzo). Additionally, Star Wars also helped to popularize the concept of the film franchise. With numerous sequels, and a great deal of merchandise, Star Wars’ profitability was not limited to a single film, other studios and filmmakers recognized this and began attempting to imitate the strategy by producing more sequels and putting a much larger emphasis on merchandising
Many studios started to really target their films at families and younger audiences, and consequently the prevalence of dramatic story-centered films began to decline and exciting audio-visual spectacles rose in popularity (Giacomazzo). Additionally, Star Wars also helped to popularize the concept of the film franchise. With numerous sequels, and a great deal of merchandise, Star Wars’ profitability was not limited to a single film, other studios and filmmakers recognized this and began attempting to imitate the strategy by producing more sequels and putting a much larger emphasis on merchandising