starbuck
[STARBUCKS COMPANY]
Introduction about Starbucks
I knew about this company a long time ago but I just have drunk a kind Starbucks coffee once time last year when my sister bought it for me from American and I can’t forgot the taste of it. Starbucks is a famous brand of coffee and I understand why. That is the reason I decide to analyze this company- as a successful sample of marketing
Starbucks Corporation is an American global coffee company based in Seattle, Washington. As you know Seattle is a beautiful and romantic city, in the north of American. This is still a starting business where created the famous Starbucks coffee brand around the world-a largest coffee company in the world with 20,366 stores in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the Philippines, 164 in Thailand and 3 in India. It was born in 1971 and its name is taken from the character in the novel -Mody Dick by Herman Melville . When established, Starbucks is known by very few people. This trend started to changes when Howard Schultz run Starbucks with his innovation ideas. From this time, Starbucks is known as a brand that strong coverage spread worldwide.
Starbucks Evenings locations also offer a variety of beers, wines, and small bites after 4pm. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film.
Starbucks locations serve hot and cold beverages, whole-bean coffee, microground instant coffee, full-leaf teas, pastries, and snacks. Most stores also sell packaged food items, hot and cold sandwiches, and items such as mugs and tumblers.
Working environment:
I. Microenvironment
1. The company
Top management of Starbucks is Howard Schultz. The successful on business of Starbucks always connect closely with name : Howard Schultz- the
Introduction about Starbucks
I knew about this company a long time ago but I just have drunk a kind Starbucks coffee once time last year when my sister bought it for me from American and I can’t forgot the taste of it. Starbucks is a famous brand of coffee and I understand why. That is the reason I decide to analyze this company- as a successful sample of marketing
Starbucks Corporation is an American global coffee company based in Seattle, Washington. As you know Seattle is a beautiful and romantic city, in the north of American. This is still a starting business where created the famous Starbucks coffee brand around the world-a largest coffee company in the world with 20,366 stores in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the Philippines, 164 in Thailand and 3 in India. It was born in 1971 and its name is taken from the character in the novel -Mody Dick by Herman Melville . When established, Starbucks is known by very few people. This trend started to changes when Howard Schultz run Starbucks with his innovation ideas. From this time, Starbucks is known as a brand that strong coverage spread worldwide.
Starbucks Evenings locations also offer a variety of beers, wines, and small bites after 4pm. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film.
Starbucks locations serve hot and cold beverages, whole-bean coffee, microground instant coffee, full-leaf teas, pastries, and snacks. Most stores also sell packaged food items, hot and cold sandwiches, and items such as mugs and tumblers.
Working environment:
I. Microenvironment
1. The company
Top management of Starbucks is Howard Schultz. The successful on business of Starbucks always connect closely with name : Howard Schultz- the