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Starbuck
Starbucks
entering
into
the
Indian
market
will
be
in
the
form
of
50/50
joint
venture
with
the

TATA
 Global
 Beverages
 Group.
 “Share
 prices
 of
 both
 companies
 soared
 following
 the
 announcement of
 the
 pact.”
 (Vasudha
 2011,
 pp.
 10)
 This
 is
 the
 first
 time
 Starbucks
 is
 entering the
market
with
a
local
partner
and
will
be
co‐branding
 their
stores
and
products
 with their
 counterpart.
 The
 Indian
 outlets
 will
 be
 called
 Starbucks
 TATA
 Alliance.
 The
 partnership will
enable
an
expanded
range
of
beverage
offerings
for
Indian
consumers.
One
 of these
 being
 the
 Starbucks’s
 premium
 tea
 product
 Tazo
 that
 will
 be
 available
 in
 Indian
 outlets renamed
as
TATA
Tazo
Tea.

It’s a lot like working with friends. For one thing, the people who work here aren’t “employees” - we're “partners” because we passionately share common goals and mutual success. We’re dedicated to serving ethically sourced coffee, caring for the environment and giving back to the communities where we do business.

Our Mission Statement
About Global Responsibility and Starbucks Shared Planet™
If you are interested in employment opportunities, please send your resume to Careers in India.
Tata Starbucks Ltd. is an equal opportunity employer. Tata Starbucks Ltd. is an authorized licensee of Tata Global Beverages Ltd. and Starbucks Coffee Company. Tata Starbucks Ltd. is solely responsible for selection of its employees and all employee-related matters.

All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, gender identity or expression, or any other basis protected by local, state or national law. This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.
After
examining
the
strength
of
the
Starbucks
company,
one
should
examine

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