Starbuck Operation
Starbucks Coffee
GOING GLOBAL FAST
Group One Members
Presentation Contents
1. 2. 3. 4. 5. 6. Company Profile Company Performance SWOT & Industry PEST Analysis Profile of USA, Japan, and China Operations Conclusion Q&A
Company Profile
Starbucks Corporation engages in the purchase, roasting, and sale of whole bean coffees worldwide. It offers brewed coffees, Italian-style espresso beverages, cold blended beverages, various food items, and a selection of premium teas, as well as beveragerelated merchandise and equipment, through its retail stores. In addition, Starbucks Corporation produces and sells ready-to-drink beverages, which include bottled beverages, espresso drinks, chilled cup coffees, and ice creams. Its brand portfolio includes Starbucks, Seattles Best Coffee, Tazo, Frappuccino, Starbucks DoubleShot, Starbucks Discoveries, Starbucks super-premium Tazo Tea, and Starbucks superpremium. As of September 27, 2009, the company operated 8,800 retail stores. Starbucks Corporation was founded in 1985 and is based in Seattle, Washington.
5 year stock performance
SWOT ANALYSIS
Strengths
• Well-recognized Brand Having made public since 1982, The Starbucks coffee brand is the most well recognized coffee brand in the world. With its strong brand awareness from its consumer, Starbucks coffee even has its own loyal consumers. Branches Everywhere The expansion of so-called blanketing the area with stores proven to be succeeded and has made this coffee shop ubiquitous and has increased the level of satisfaction of its consumers.
•
Strengths
• Attractive, Comfortable and Entertaining Stores Well-equipped with comfortable chairs, wireless internet connections, and even selection of music, make Starbucks as one of the coziest hangout place for having a discussion with friends, searching for inspiration a and even rendezvous spot. Innovative Ways to Attract Consumers Innovations on its products including Technology Innovations, ex: Starbucks
GOING GLOBAL FAST
Group One Members
Presentation Contents
1. 2. 3. 4. 5. 6. Company Profile Company Performance SWOT & Industry PEST Analysis Profile of USA, Japan, and China Operations Conclusion Q&A
Company Profile
Starbucks Corporation engages in the purchase, roasting, and sale of whole bean coffees worldwide. It offers brewed coffees, Italian-style espresso beverages, cold blended beverages, various food items, and a selection of premium teas, as well as beveragerelated merchandise and equipment, through its retail stores. In addition, Starbucks Corporation produces and sells ready-to-drink beverages, which include bottled beverages, espresso drinks, chilled cup coffees, and ice creams. Its brand portfolio includes Starbucks, Seattles Best Coffee, Tazo, Frappuccino, Starbucks DoubleShot, Starbucks Discoveries, Starbucks super-premium Tazo Tea, and Starbucks superpremium. As of September 27, 2009, the company operated 8,800 retail stores. Starbucks Corporation was founded in 1985 and is based in Seattle, Washington.
5 year stock performance
SWOT ANALYSIS
Strengths
• Well-recognized Brand Having made public since 1982, The Starbucks coffee brand is the most well recognized coffee brand in the world. With its strong brand awareness from its consumer, Starbucks coffee even has its own loyal consumers. Branches Everywhere The expansion of so-called blanketing the area with stores proven to be succeeded and has made this coffee shop ubiquitous and has increased the level of satisfaction of its consumers.
•
Strengths
• Attractive, Comfortable and Entertaining Stores Well-equipped with comfortable chairs, wireless internet connections, and even selection of music, make Starbucks as one of the coziest hangout place for having a discussion with friends, searching for inspiration a and even rendezvous spot. Innovative Ways to Attract Consumers Innovations on its products including Technology Innovations, ex: Starbucks