Starbuck's Service offerings
Starbucks 1
Starbucks Service Offerings
Shiloh Newbound
Srv 301
Alex Hosch
December 28, 2013
Starbucks 2
Starbucks Service Offerings
Starbucks was established in 1971 and is now a multi billion dollar
a year company. Their mission statement is “To inspire and nurture
the human spirit-one person, one cup of coffee and one neighborhood
at a time” (Smith, 2013). This company has 20,891stores and is
located in 62 countries. Starbucks is the largest coffeehouse in the
world. They have taken the experience of coffee to a new level. On a
daily basis they offer coffee, lattes, fruit smoothies and more. Around
the holidays they bring out new beverages such as Gingerbread Latte
and Peppermint Mocha. Not only does Starbucks offer gourmet
beverages, they now offer a full breakfast and lunch menu. Starbucks
also offers free WIFI to their customers and their lounge area is set-up
with couches and lounging chairs to give their company the best
experience possible. Starbucks is a rapidly growing company and have
set themselves apart from other coffeehouses.
Starbucks is a well-established coffeehouse. They have recently
expanded their menu to include breakfast and lunch options. In
addition to this Starbucks offers an extensive beverage selection.
Some of these drinks include coffee, lattes and fruit smoothies. This
Starbucks 3
company prides itself in customer service. This company also provides
free WIFI for their customers. To make the customer more
comfortable their lounge include couches, lounging chairs and some
locations have fireplaces.
“ A target market is simply the market or submarket at which the
firm aims its marketing messages” (cahill, 1996). Starbucks primary
target market is people between the ages of
Starbucks Service Offerings
Shiloh Newbound
Srv 301
Alex Hosch
December 28, 2013
Starbucks 2
Starbucks Service Offerings
Starbucks was established in 1971 and is now a multi billion dollar
a year company. Their mission statement is “To inspire and nurture
the human spirit-one person, one cup of coffee and one neighborhood
at a time” (Smith, 2013). This company has 20,891stores and is
located in 62 countries. Starbucks is the largest coffeehouse in the
world. They have taken the experience of coffee to a new level. On a
daily basis they offer coffee, lattes, fruit smoothies and more. Around
the holidays they bring out new beverages such as Gingerbread Latte
and Peppermint Mocha. Not only does Starbucks offer gourmet
beverages, they now offer a full breakfast and lunch menu. Starbucks
also offers free WIFI to their customers and their lounge area is set-up
with couches and lounging chairs to give their company the best
experience possible. Starbucks is a rapidly growing company and have
set themselves apart from other coffeehouses.
Starbucks is a well-established coffeehouse. They have recently
expanded their menu to include breakfast and lunch options. In
addition to this Starbucks offers an extensive beverage selection.
Some of these drinks include coffee, lattes and fruit smoothies. This
Starbucks 3
company prides itself in customer service. This company also provides
free WIFI for their customers. To make the customer more
comfortable their lounge include couches, lounging chairs and some
locations have fireplaces.
“ A target market is simply the market or submarket at which the
firm aims its marketing messages” (cahill, 1996). Starbucks primary
target market is people between the ages of
References: Cahill, D. (1996). Hit target market with your best shot. Marketing News, 30(24), 7. Retrieved from http://search.proquest.com/docview/216329543?accountid=32521 Forbes. "Starbucks Winning Strategy." Starbucks and McDonalds Winning Strategy. N.p., 2012. Web. 28 Dec. 2013. Smith, Jim L. "Strategicmanagement.com." Sstrategicmanagementinsight.com. Unknown, 2013. Web. 28 Dec. 2013.