Starbucks Corporation
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Starbucks Corporation
TABLE OF CONTENTS
TABLE OF CONTENTS
Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4
Starbucks Corporation © MarketLine
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Starbucks Corporation
Company Overview
COMPANY OVERVIEW
Starbucks Corporation (Starbucks or "the company") is a premier roaster, marketer and retailer of specialty coffee. The company operates in over 55 countries across North America, Asia Pacific, the Europe Middle East Africa (EMEA) region, and Latin America. Starbucks is headquartered in Seattle, Washington and employs 149,000 people. The company recorded revenues of $11,700.4 million during the financial year ended October 2011 (FY2011), an increase of 9.3% over FY2010. The increase in net revenues was due to an increase in company-operated retail revenues during the year. The operating profit of the company was $1,728.5 million in FY2011, an increase of 21.8% over FY2010. The net profit was $1,245.7 million in FY2011, an increase of 31.7% over FY2010.
KEY FACTS
Head Office Starbucks Corporation 2401 Utah Avenue South Seattle Washington 98134 USA 1 206 447 1575
Phone Fax Web Address
http://www.starbucks.com/
Revenue / turnover 11,700.4 (USD Mn) Financial Year End Employees NASDAQ Global Select Ticker September 149,000 SBUX
Starbucks Corporation © MarketLine
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Starbucks Corporation
SWOT Analysis
SWOT ANALYSIS
Starbucks is a premier roaster, marketer and retailer of