Starbucks
Starbucks
Josh Thomas
LCSC
October 18, 2012
Abstract
This paper looks at Starbucks history and evaluates its current financial situation. Their sense of community, responsibility and social awareness has made Starbucks the company that it is today. Starbucks has adopted a unique culture that is hard to duplicate by other organizations. As stated on their website, the company’s vision is to establish Starbucks as the most recognized and respected brand in the world. The ideals, along with the leadership of Howard Schultz, Starbucks CEO, has helped position the company where it is today, which in turn has positively affected the financials of the organization. This paper examines the financials and makes recommendations for new technologies for Starbucks to increase overall profitability of the company.
Starbucks is a company that has experienced substantial growth and success in the coffee industry. They operate with a unique culture that has not been matched by any other organization. Starbucks’ growth and strong financial standing, allows for the company to further invest in its customers and individual stores. How should Starbucks invest money to increase the overall experience for the customer? Providing its customers with a unique experience is one that Starbucks takes pride in. To maintain the spirit of the organization and give the customers a unique experience, kiosks located at each customer table will be the recommendation to achieve the company’s goals while aligning with its current strategy.
Starbucks first opened their doors in 1971. Since inception, their motto has been to “share great coffee with our friends and help make the world a little better” (Starbucks, 2012). To this day, the original motto of Starbucks is instilled on the employees. The company and its employees have great passion for coffee and its customers, which helps keep the original motto alive.
In the beginning, the company was a single store in Seattle’s
Josh Thomas
LCSC
October 18, 2012
Abstract
This paper looks at Starbucks history and evaluates its current financial situation. Their sense of community, responsibility and social awareness has made Starbucks the company that it is today. Starbucks has adopted a unique culture that is hard to duplicate by other organizations. As stated on their website, the company’s vision is to establish Starbucks as the most recognized and respected brand in the world. The ideals, along with the leadership of Howard Schultz, Starbucks CEO, has helped position the company where it is today, which in turn has positively affected the financials of the organization. This paper examines the financials and makes recommendations for new technologies for Starbucks to increase overall profitability of the company.
Starbucks is a company that has experienced substantial growth and success in the coffee industry. They operate with a unique culture that has not been matched by any other organization. Starbucks’ growth and strong financial standing, allows for the company to further invest in its customers and individual stores. How should Starbucks invest money to increase the overall experience for the customer? Providing its customers with a unique experience is one that Starbucks takes pride in. To maintain the spirit of the organization and give the customers a unique experience, kiosks located at each customer table will be the recommendation to achieve the company’s goals while aligning with its current strategy.
Starbucks first opened their doors in 1971. Since inception, their motto has been to “share great coffee with our friends and help make the world a little better” (Starbucks, 2012). To this day, the original motto of Starbucks is instilled on the employees. The company and its employees have great passion for coffee and its customers, which helps keep the original motto alive.
In the beginning, the company was a single store in Seattle’s
References: (2012). Retrieved from Starbucks: http://www.starbucks.com/about-us/our-heritage aptito all in one digital network. (n.d.). Retrieved from http://aptito.com/All-in-one Patel, N. (2011, April 11). Retrieved from Slideshare: http://www.slideshare.net/NamrataPatel1/strategic-planning-of-starbucks