starbucks
Marketing English
1) Needs to answer to meet to satisfy
2) to create
Marketing mix is composed of 4P: product, price, place, promotion.
Umbrella brand: when a famous brand commercializes other famous brands.
Icon brand: when you use the brand internationally (ex, Coca Cola : Coke, cola, coca..)
Generic brand: when the name of the brand is used locally because it is part of your local and daily environment.
Store brand: when a store commercializes his own brand because it is cheaper than a famous brand
A price should be neither to high nor to low. If it is to low, people will think that the product is in poor quality and if it is too high they will think it is too expensive.
Psychology price: it is a price just below a round figure (9,99 for example)
Marketing Strategy:
Intensive: when the product is sold in the most important store
Selective: sold in specific places according to specific criteria
Exclusive: a franchise (exclusive right).
Une égérie = celebrity endorsement is when the celebrity advertises a product.
To tarnish/to blur: ternir/abimer
Advantages: it is an opportunity for the company to use a celebrity because it can boost their sells
Brand image: for a brand
Corporate image: for a company
Public image: for a person
The role of Marketing:
It is to encourage someone to buy something.
What is marketing communication?
Marketing communication can be defined as all marketing strategies/activities that may influence the customers purchasing decisions.
These activities include both advertising and merchandising (is the way the product are displayed in a store, to attract & encourage sell & sometimes impulse buying)
On eye level: à hauteur des yeux
On eye level shelves: des étagères à haut des yeux
At end of aisles: tête de girandoles
Marketing Study/ Marketing Research
Advertising: I Will choose the appropriate medias (TV or magazines),
Point of sale
1) Needs to answer to meet to satisfy
2) to create
Marketing mix is composed of 4P: product, price, place, promotion.
Umbrella brand: when a famous brand commercializes other famous brands.
Icon brand: when you use the brand internationally (ex, Coca Cola : Coke, cola, coca..)
Generic brand: when the name of the brand is used locally because it is part of your local and daily environment.
Store brand: when a store commercializes his own brand because it is cheaper than a famous brand
A price should be neither to high nor to low. If it is to low, people will think that the product is in poor quality and if it is too high they will think it is too expensive.
Psychology price: it is a price just below a round figure (9,99 for example)
Marketing Strategy:
Intensive: when the product is sold in the most important store
Selective: sold in specific places according to specific criteria
Exclusive: a franchise (exclusive right).
Une égérie = celebrity endorsement is when the celebrity advertises a product.
To tarnish/to blur: ternir/abimer
Advantages: it is an opportunity for the company to use a celebrity because it can boost their sells
Brand image: for a brand
Corporate image: for a company
Public image: for a person
The role of Marketing:
It is to encourage someone to buy something.
What is marketing communication?
Marketing communication can be defined as all marketing strategies/activities that may influence the customers purchasing decisions.
These activities include both advertising and merchandising (is the way the product are displayed in a store, to attract & encourage sell & sometimes impulse buying)
On eye level: à hauteur des yeux
On eye level shelves: des étagères à haut des yeux
At end of aisles: tête de girandoles
Marketing Study/ Marketing Research
Advertising: I Will choose the appropriate medias (TV or magazines),
Point of sale