starbucks
Answer
1.
(1). There are many factors accounted for the success:
The company kept the national coffee culture alive. The brand distribution strategy is straightforward- they reach customers where they work, travel, shop, and dine. The high partner satisfaction leads to customer satisfaction. The partners are trained with hard skills and soft skills to supply with better service and coffee. They have Customer Snapshot to measure service performance.
(2). Starbucks value proposition :
The coffee itself is high quality. The service is good. The company create an uplifting experience every time you walk through our door. The atmosphere is customers want to stay.
(3). High quality coffee. Place to meet and move on. Everywhere- the trend. Convenience oriented, on the way to work. Accessible and consistent.
2. The Starbucks’s customer base was evolving. The new customers tended to be younger, less well educated and in a lower income bracket, which had a low satisfaction to Starbucks. And the average wait time was declining but stills more than 3 minutes. These reasons caused the declining satisfaction.
But the customer satisfaction gap could primarily be attributed to a service gap between Starbucks scores on key attributes and customer expectations. Maybe there is wrong way to measure.
3. In 2002, Beverages accounted for the largest percentage of sales; while half of store revenue had come from sales of whole-bean coffees.
Starbucks’s new customers tended to be younger, less well educated and in a lower income bracket.
4.
(1). The ideal Starbucks customer the customer who visits the store on an average of 18 times per month.
(2). It should focus on the quality, service, and atmosphere. And more, it should improve the service of speed.
(3). A highly satisfied customer to Starbucks will visit the store more frequently, consume more and have a longer customer life, which all will bring the profit on the long run.
5.
(1). Yes. The investment will bring
1.
(1). There are many factors accounted for the success:
The company kept the national coffee culture alive. The brand distribution strategy is straightforward- they reach customers where they work, travel, shop, and dine. The high partner satisfaction leads to customer satisfaction. The partners are trained with hard skills and soft skills to supply with better service and coffee. They have Customer Snapshot to measure service performance.
(2). Starbucks value proposition :
The coffee itself is high quality. The service is good. The company create an uplifting experience every time you walk through our door. The atmosphere is customers want to stay.
(3). High quality coffee. Place to meet and move on. Everywhere- the trend. Convenience oriented, on the way to work. Accessible and consistent.
2. The Starbucks’s customer base was evolving. The new customers tended to be younger, less well educated and in a lower income bracket, which had a low satisfaction to Starbucks. And the average wait time was declining but stills more than 3 minutes. These reasons caused the declining satisfaction.
But the customer satisfaction gap could primarily be attributed to a service gap between Starbucks scores on key attributes and customer expectations. Maybe there is wrong way to measure.
3. In 2002, Beverages accounted for the largest percentage of sales; while half of store revenue had come from sales of whole-bean coffees.
Starbucks’s new customers tended to be younger, less well educated and in a lower income bracket.
4.
(1). The ideal Starbucks customer the customer who visits the store on an average of 18 times per month.
(2). It should focus on the quality, service, and atmosphere. And more, it should improve the service of speed.
(3). A highly satisfied customer to Starbucks will visit the store more frequently, consume more and have a longer customer life, which all will bring the profit on the long run.
5.
(1). Yes. The investment will bring