Starbucks Analysis
Starbucks Corporation: A Business Analysis
Introduction
Starbucks has built its reputation to be considered as an innovative connoisseur of gourmet beverages. Starbucks strives to provide a genuine, artistry atmosphere to communities seeking to indulge in high quality gourmet products ranging from coffee, tea and pastries. Starbucks mission statement "seeks to inspire and nurture the human spirit-one person, one cup and one neighborhood at a time." (“Mission Statement | Starbucks Coffee Company”) There are six principles Starbucks lives by: coffee, partners, customers, stores, neighborhood and shareholders. These principles are the hub and driving force for the strategic operation and innovation Starbucks enhances on a daily basis. Their main motto is quality, passion, human connection, responsibility and accountability. "As of September 30, 2012, the company operated 9,405 company-operated stores and 8,661 licensed stores." (“SBUX Profile | Starbucks Corporation Stock - Yahoo! Finance”) Company operated stores are operated directly by a company in order to sell their own products at a retail location. "A licensed store allows a company to rent a space within an establishment such as a grocery store, college or bookstore." (“Ideas in Action Blog”) Starbucks has created a perfect convenience mechanism to their customers by strategically placing their stores within businesses that makes it easier for the customer to purchase their products while on the go. Starbucks not only generates revenue from their coffees, teas and pastries but also the selling of the Starbucks brands itself. "Starbucks has branded their products to The North American Coffee Partnership with the Pepsi-Cola Company, as well as licenses its trademarks through licensed stores, grocery, and national foodservice accounts." (“SBUX Profile | Starbucks Corporation Stock - Yahoo! Finance”) As well as working on some new creations with Danone products in order to create dairy based
Introduction
Starbucks has built its reputation to be considered as an innovative connoisseur of gourmet beverages. Starbucks strives to provide a genuine, artistry atmosphere to communities seeking to indulge in high quality gourmet products ranging from coffee, tea and pastries. Starbucks mission statement "seeks to inspire and nurture the human spirit-one person, one cup and one neighborhood at a time." (“Mission Statement | Starbucks Coffee Company”) There are six principles Starbucks lives by: coffee, partners, customers, stores, neighborhood and shareholders. These principles are the hub and driving force for the strategic operation and innovation Starbucks enhances on a daily basis. Their main motto is quality, passion, human connection, responsibility and accountability. "As of September 30, 2012, the company operated 9,405 company-operated stores and 8,661 licensed stores." (“SBUX Profile | Starbucks Corporation Stock - Yahoo! Finance”) Company operated stores are operated directly by a company in order to sell their own products at a retail location. "A licensed store allows a company to rent a space within an establishment such as a grocery store, college or bookstore." (“Ideas in Action Blog”) Starbucks has created a perfect convenience mechanism to their customers by strategically placing their stores within businesses that makes it easier for the customer to purchase their products while on the go. Starbucks not only generates revenue from their coffees, teas and pastries but also the selling of the Starbucks brands itself. "Starbucks has branded their products to The North American Coffee Partnership with the Pepsi-Cola Company, as well as licenses its trademarks through licensed stores, grocery, and national foodservice accounts." (“SBUX Profile | Starbucks Corporation Stock - Yahoo! Finance”) As well as working on some new creations with Danone products in order to create dairy based
Cited: “Business Source: Starbucks Corporation SWOT Analysis.” Web. 20 Aug. 2013. “Ideas In Action Blog.” Web. 20 Aug. 2013.