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Starbucks And Dunkin Donuts

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Starbucks And Dunkin Donuts
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Unique Positioning for New Restaurant
Strategic Situation Summary
Starbucks and Dunkin Donuts are well-established coffee restaurants that offer world-class range of coffee. Starbucks has uniquely brewed caffeine-free coffee and targets typically the noble people. Starbucks’ ambiance is classy with free WI-FI that allows customers to connect as they indulge in the cafe. Dunkin Donuts offers a variety of pastry and coffee to the customers at reasonably low prices. Between 3 and 6 pm they offer discounts to their customers. The two coffee shops introduce new recipes regularly, and that makes the experience interesting for the customers.
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