Starbucks Case Study
Part I: Defining the Manager’s Terrain
1. What has made Starbucks’ culture what it is? How is that culture maintained?
Every organization has a culture, a way that those in the organization interact with each other and with their clients or customers. A strong culture will influence what employees can do and how they conceptualize, define, analyze, and resolve issues.
In order for Starbucks to reach and maintain a highly strong culture, which is a culture in which the key values are deeply held and widely shared, we have to analyze the source of this organization’s culture which is the reflection of the vision or mission of the organization’s founder. Starbucks mission and six guiding principles, as stated in the company’s webpage are the following:
Our mission: To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
Here are the principles of how we live every day:
Our Coffee, Our Partners, Our Customers, Our Stores, Our Neighborhood, Our Stakeholders.
Howard Schultz and other Starbucks senior executives are responsible to maintain culture as it is in Starbucks, they have worked hard to introduce the key values and guiding principles into the Starbuck culture. That is the reason why no matter which Starbucks store you go to, in the world, there is a strict quality control of Starbucks products which is a common culture to all stores.
Starbucks culture is emphasized by keeping employees motivated and content. Partners as they are called are a key value for the Organization and this unique relationship of Top Management with their employees has created a strong socialization process in which new partners adapt and learn the Organization’s way of doing things effectively.
It is important to appraise culture through the seven dimensions of organizational culture. In many organizations, one of these cultural dimensions often is emphasized more than the others and essentially shapes the organization’s
1. What has made Starbucks’ culture what it is? How is that culture maintained?
Every organization has a culture, a way that those in the organization interact with each other and with their clients or customers. A strong culture will influence what employees can do and how they conceptualize, define, analyze, and resolve issues.
In order for Starbucks to reach and maintain a highly strong culture, which is a culture in which the key values are deeply held and widely shared, we have to analyze the source of this organization’s culture which is the reflection of the vision or mission of the organization’s founder. Starbucks mission and six guiding principles, as stated in the company’s webpage are the following:
Our mission: To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
Here are the principles of how we live every day:
Our Coffee, Our Partners, Our Customers, Our Stores, Our Neighborhood, Our Stakeholders.
Howard Schultz and other Starbucks senior executives are responsible to maintain culture as it is in Starbucks, they have worked hard to introduce the key values and guiding principles into the Starbuck culture. That is the reason why no matter which Starbucks store you go to, in the world, there is a strict quality control of Starbucks products which is a common culture to all stores.
Starbucks culture is emphasized by keeping employees motivated and content. Partners as they are called are a key value for the Organization and this unique relationship of Top Management with their employees has created a strong socialization process in which new partners adapt and learn the Organization’s way of doing things effectively.
It is important to appraise culture through the seven dimensions of organizational culture. In many organizations, one of these cultural dimensions often is emphasized more than the others and essentially shapes the organization’s
References: 1. Robbins, S., Coulter, M., Leach, E., & Kilfoil, M. (2012). Management. New Jersey: Pearson. 2. Starbucks Case Study Sheets, Management Essentials Class.