Starbucks Coffee
Introduction
Everyone knows Starbuck Coffee, the largest coffee company in the world with almost 17,000 stores around the world. Believe that few peoples know Howard Schultz, who is the CEO and chairperson of Starbuck Company.
His legacy started when he became curious when many of coffee roasting equipment being purchase by a shop in Seattle. He found that was a big opportunity business when he visited to Seattle. Schultz was asking to join Starbuck by the three owners Jerry Baldwin, Zev Siegel, and Gordon Bowker because of Schultz marketing skill.
Firstly, the question discussed about personality. Personality can be defining as how the ways of the individual react and interact with others and the measurable trait a person exhibit. The big five personality traits are extraversion, agreeableness, conscientiousness, emotional stability, and openness to experience.
Beside of personality, we found that there are some other skills and abilities possess by Schultz such as social skill and observation skill. Based on the case, is discuss about the way he operates the company and how he interact with his subordinates so successful.
Question 1
As a chairman and CEO of Starbuck Coffee, Howard Schultz, also well known as a good and most successful leader. Openness to experience is one of the factors that can found in Schultz. Based on the case, he becomes curious when he realized many coffee equipment bought by the shop in Seattle and he quickly went to Seattle to find out what is happen. When he reached in Seattle, he noticed that four coffee house named Starbucks was bought in many coffee machines. At the time, his knew this is a potential business. He pushed and convinced them to join the company. Finally, the three owners recruited him because of his marketing skill.
The other factor is extraversion, to describe an individual who is sociable, gregarious, and assertive. Nowadays, a lot of people are very hard to get a good relationship
Everyone knows Starbuck Coffee, the largest coffee company in the world with almost 17,000 stores around the world. Believe that few peoples know Howard Schultz, who is the CEO and chairperson of Starbuck Company.
His legacy started when he became curious when many of coffee roasting equipment being purchase by a shop in Seattle. He found that was a big opportunity business when he visited to Seattle. Schultz was asking to join Starbuck by the three owners Jerry Baldwin, Zev Siegel, and Gordon Bowker because of Schultz marketing skill.
Firstly, the question discussed about personality. Personality can be defining as how the ways of the individual react and interact with others and the measurable trait a person exhibit. The big five personality traits are extraversion, agreeableness, conscientiousness, emotional stability, and openness to experience.
Beside of personality, we found that there are some other skills and abilities possess by Schultz such as social skill and observation skill. Based on the case, is discuss about the way he operates the company and how he interact with his subordinates so successful.
Question 1
As a chairman and CEO of Starbuck Coffee, Howard Schultz, also well known as a good and most successful leader. Openness to experience is one of the factors that can found in Schultz. Based on the case, he becomes curious when he realized many coffee equipment bought by the shop in Seattle and he quickly went to Seattle to find out what is happen. When he reached in Seattle, he noticed that four coffee house named Starbucks was bought in many coffee machines. At the time, his knew this is a potential business. He pushed and convinced them to join the company. Finally, the three owners recruited him because of his marketing skill.
The other factor is extraversion, to describe an individual who is sociable, gregarious, and assertive. Nowadays, a lot of people are very hard to get a good relationship
References: 1. Carmine Gallo (2011), Starbucks CEO: lesson in communication skills, data accessed 1-4-2012 http://www.forbes.com/sites/carminegallo/2011/03/25/starbucks-ceo-lesson-in-communication-skills/ 2. Robbins, S. P. and Judge, T. A., (2011), 14th edition, Organisational Behaviour, Pearson Education, New Jersey. 3. Unknown author (2012), Howard Schultz: The coffee King, data accessed 1-4-2012 http://resources.business.com.my/people-personality/howard-schultz-the-coffee-king/ 4. Michael Lee Stallard (2011), Howard Schultz’s connection and leadership, data accessed 1-4-2012 http://site.successtelevision.biz/leadershipskills/index.php/uncategorized/howard-schultzs-connection-and-leadership/ Semester 1, 2012 Subject: MGT 201