Starbucks Coffee Company Swot
Starbucks Coffee, Tea, and Spices, was founded in 1971 in Seattle’s Pike Place Market. The name was later changed to Starbucks Coffee Company. Starbucks later entered the public marketplace through their initial public offering on June 26, 1992.
Stated Objectives
Starbucks has several objectives for success as a company. The objectives are as follows: • “The Company's objective is to establish Starbucks as the most recognized and respected brand in the world.”(www.starbucks.com) • Focus on the core customers • Operate as environmentally friendly as possible • Offer superior customer service • “Apply the highest standard of excellence to the purchasing, roasting, and fresh delivery of our coffee”(www.starbucks.com) • “Recognize that profitability is essential to our future success”(www.starbucks.com)
Evaluation of Objectives
Starbucks strives to obtain brand recognition worldwide through high quality products and services. The strong focus that is put on the customer at Starbucks is apparent from the atmosphere and the staff that the company employs. The staff is well taken care of as far as compensation and benefits. To be environmentally friendly Starbucks gives to numerous philanthropic efforts. In addition to giving they have also established their own charities throughout the years. The company offers industry leading health benefits that begin after initial ninety days that include medical, dental, and vision. Full-time and part-time employees are also eligible for stock option grants through Bean Stock, which is the company’s wide stock option plan. To achieve profitability and keep up with the costs of employee benefits, Starbucks has expanded at an astounding rate domestically and around the world. The company currently operates in all 50 states in the United States as well as the District of Columbia, and worldwide in 43 countries. The future success of Starbucks is heavily dependent on global success in emerging
Stated Objectives
Starbucks has several objectives for success as a company. The objectives are as follows: • “The Company's objective is to establish Starbucks as the most recognized and respected brand in the world.”(www.starbucks.com) • Focus on the core customers • Operate as environmentally friendly as possible • Offer superior customer service • “Apply the highest standard of excellence to the purchasing, roasting, and fresh delivery of our coffee”(www.starbucks.com) • “Recognize that profitability is essential to our future success”(www.starbucks.com)
Evaluation of Objectives
Starbucks strives to obtain brand recognition worldwide through high quality products and services. The strong focus that is put on the customer at Starbucks is apparent from the atmosphere and the staff that the company employs. The staff is well taken care of as far as compensation and benefits. To be environmentally friendly Starbucks gives to numerous philanthropic efforts. In addition to giving they have also established their own charities throughout the years. The company offers industry leading health benefits that begin after initial ninety days that include medical, dental, and vision. Full-time and part-time employees are also eligible for stock option grants through Bean Stock, which is the company’s wide stock option plan. To achieve profitability and keep up with the costs of employee benefits, Starbucks has expanded at an astounding rate domestically and around the world. The company currently operates in all 50 states in the United States as well as the District of Columbia, and worldwide in 43 countries. The future success of Starbucks is heavily dependent on global success in emerging