Starbucks Corp In Consumer Foodservice World 1
STARBUCKS CORP IN CONSUMER FOODSERVICE (WORLD)
September 2014
SCOPE OF THE REPORT
Scope
1 All values expressed in this report are in US dollar terms, using a fixed exchange rate (2013).
2 2013 figures are based on part-year estimates.
3 All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account.
Consumer Foodservice
Cafés/Bars
Specialist
Coffee Shops
Disclaimer
Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors.
Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised.
Starbucks enjoyed positive results in 2013 and early 2014, based on strong momentum in the US and organic growth in major emerging markets. The company continues to explore diversification into new categories including tea, bakery goods, and even dairy products, on a path towards becoming a global consumer brand rather than solely a coffee purveyor. Moving forward, Starbucks is looking to new markets in Latin America, strengthening its position in Western Europe and renewing its focus on China.
© Euromonitor International CONSUMER FOODSERVICE: STARBUCKS CORP PASSPORT 2
STRATEGIC EVALUATION
COMPETITIVE POSITIONING
MARKET ASSESSMENT
GEOGRAPHIC AND CATEGORY OPPORTUNITIES
RECOMMENDATIONS
STRATEGIC EVALUATION
Key company facts
Starbucks Corp
Headquarters: Seattle, WA, USA
Regional involvement: Global
Category involvement: Specialist coffee shops
World CFS value share
0.7%
2013:
World CFS value growth
11.9%
2012-2013:
Starbucks Corp: Total
September 2014
SCOPE OF THE REPORT
Scope
1 All values expressed in this report are in US dollar terms, using a fixed exchange rate (2013).
2 2013 figures are based on part-year estimates.
3 All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account.
Consumer Foodservice
Cafés/Bars
Specialist
Coffee Shops
Disclaimer
Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors.
Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised.
Starbucks enjoyed positive results in 2013 and early 2014, based on strong momentum in the US and organic growth in major emerging markets. The company continues to explore diversification into new categories including tea, bakery goods, and even dairy products, on a path towards becoming a global consumer brand rather than solely a coffee purveyor. Moving forward, Starbucks is looking to new markets in Latin America, strengthening its position in Western Europe and renewing its focus on China.
© Euromonitor International CONSUMER FOODSERVICE: STARBUCKS CORP PASSPORT 2
STRATEGIC EVALUATION
COMPETITIVE POSITIONING
MARKET ASSESSMENT
GEOGRAPHIC AND CATEGORY OPPORTUNITIES
RECOMMENDATIONS
STRATEGIC EVALUATION
Key company facts
Starbucks Corp
Headquarters: Seattle, WA, USA
Regional involvement: Global
Category involvement: Specialist coffee shops
World CFS value share
0.7%
2013:
World CFS value growth
11.9%
2012-2013:
Starbucks Corp: Total