Starbucks Culture
Katie Decker
Starbucks Culture
The world-wide craze known as Starbucks that has swept the nations had a very humble beginning. 1971, deep in the Seattle’s Pike Place markets, a small store was set up for roasting and retailing whole bean and ground coffee, tea and spices. Starbucks’ name was inspired by Moby Dick’s character in remembrance of the romance of the seas and early coffee trading traditions. This inspiration comes from the actual history of coffee, dating all the way back to the fifteenth century when the Arabs discovered the drink. It is said that coffee was so popular because the Muslims were forbidden from alcohol, so this energizing beverage was the perfect substitute. Subsequently, it began to travel through Europe and Africa in countries like Persia, Turkey, Egypt, and Syria. 1981, ten years after the birth of Starbucks, the now CEO, Howard Shultz, had joined and traveled to Italy upon which he was delighted by the Italian coffee bars. So began the vision to bring back the Italian coffeehouse tradition to the United States. That small idea has grown into a total of 16,635 stores as of 2009 and still expanding exponentially. From Seattle, Washington to Chicago to Indonesia, Cyprus, and Singapore (and operation in more than fifty countries), the siren is a first language to billions of people. The most recent event was the company’s global 40th anniversary celebration on March 7, 2001 which paid tribute to their revolutional and exciting growth. “Starbucks is celebrating 40 years of great coffee, but we are also honoring four decades of creating individual moments of connection among our valued customers and our store partners, and in the neighborhoods where we do business…” (Howard Shultz).
Starbucks Company Timeline
© 2010 Starbucks Coffee Company. All Rights Reserved. www.starbucks.com
1971
Starbucks opens first store in Seattle’s Pike Place Market.
1982
Howard Schultz joins Starbucks as director of retail operations
and
Starbucks Culture
The world-wide craze known as Starbucks that has swept the nations had a very humble beginning. 1971, deep in the Seattle’s Pike Place markets, a small store was set up for roasting and retailing whole bean and ground coffee, tea and spices. Starbucks’ name was inspired by Moby Dick’s character in remembrance of the romance of the seas and early coffee trading traditions. This inspiration comes from the actual history of coffee, dating all the way back to the fifteenth century when the Arabs discovered the drink. It is said that coffee was so popular because the Muslims were forbidden from alcohol, so this energizing beverage was the perfect substitute. Subsequently, it began to travel through Europe and Africa in countries like Persia, Turkey, Egypt, and Syria. 1981, ten years after the birth of Starbucks, the now CEO, Howard Shultz, had joined and traveled to Italy upon which he was delighted by the Italian coffee bars. So began the vision to bring back the Italian coffeehouse tradition to the United States. That small idea has grown into a total of 16,635 stores as of 2009 and still expanding exponentially. From Seattle, Washington to Chicago to Indonesia, Cyprus, and Singapore (and operation in more than fifty countries), the siren is a first language to billions of people. The most recent event was the company’s global 40th anniversary celebration on March 7, 2001 which paid tribute to their revolutional and exciting growth. “Starbucks is celebrating 40 years of great coffee, but we are also honoring four decades of creating individual moments of connection among our valued customers and our store partners, and in the neighborhoods where we do business…” (Howard Shultz).
Starbucks Company Timeline
© 2010 Starbucks Coffee Company. All Rights Reserved. www.starbucks.com
1971
Starbucks opens first store in Seattle’s Pike Place Market.
1982
Howard Schultz joins Starbucks as director of retail operations
and