Starbucks Essay
Yadira Celaya
Starbucks Final Essay
5/30/13
Starbucks Final Essay
The three major stakeholders for Starbucks are their suppliers, employees, and customers. The external stakeholders of Starbucks are the suppliers and customers, while employees are internal stakeholders. Starbucks Company follows valuable practices and good citizenship in order to motivate its stakeholders. The company is motivated to help create a better future for coffee, communities and the farmers. This is established based on a shared interest to endure the making of high quality coffee. Starbucks builds and maintains morale in its business to its stakeholders by using the content, process and reinforcement theories. The company uses Maslow's need of hierarchy by fulfilling their psychological needs, “These are the most basic human physical needs, in which one is concerned with having food, clothing, shelter, and comfort and with self-preservation,” (Kinicki & Williams 375). The customers fulfill this need by purchasing their coffee, the employees are fulfilling this needs by receiving their paycheck, and the suppliers are also fulfilling this needs by having Starbucks as a customer and having money for shelter, food, and clothing. However, the process theory Starbucks focuses on is the equity theory by treating all their stakeholders equally. For example, Starbucks makes sure that the farmers get the loan money they need to plant the quality coffee beans that the company needs to make their coffee. Starbucks also follows the positive reinforcement theory “Positive reinforcement is the use of positive consequences to encourage desirable behavior,” (Kinicki & Williams, 391). Starbucks Company offers the stakeholders the best rewards to get the necessary behavior the company needs and they ensure the growth of the company as well as its stakeholders by helping them in whichever way they can.
Starbucks has been both effective and efficient in its communication with
Starbucks Final Essay
5/30/13
Starbucks Final Essay
The three major stakeholders for Starbucks are their suppliers, employees, and customers. The external stakeholders of Starbucks are the suppliers and customers, while employees are internal stakeholders. Starbucks Company follows valuable practices and good citizenship in order to motivate its stakeholders. The company is motivated to help create a better future for coffee, communities and the farmers. This is established based on a shared interest to endure the making of high quality coffee. Starbucks builds and maintains morale in its business to its stakeholders by using the content, process and reinforcement theories. The company uses Maslow's need of hierarchy by fulfilling their psychological needs, “These are the most basic human physical needs, in which one is concerned with having food, clothing, shelter, and comfort and with self-preservation,” (Kinicki & Williams 375). The customers fulfill this need by purchasing their coffee, the employees are fulfilling this needs by receiving their paycheck, and the suppliers are also fulfilling this needs by having Starbucks as a customer and having money for shelter, food, and clothing. However, the process theory Starbucks focuses on is the equity theory by treating all their stakeholders equally. For example, Starbucks makes sure that the farmers get the loan money they need to plant the quality coffee beans that the company needs to make their coffee. Starbucks also follows the positive reinforcement theory “Positive reinforcement is the use of positive consequences to encourage desirable behavior,” (Kinicki & Williams, 391). Starbucks Company offers the stakeholders the best rewards to get the necessary behavior the company needs and they ensure the growth of the company as well as its stakeholders by helping them in whichever way they can.
Starbucks has been both effective and efficient in its communication with
References: Kinicki, Angelo, and Brian Williams K. Management A Practical Introduction. 5th ed. New York, NY: McGraw-Hill/Irwin, 2011. 375, 391. Print. Starbucks Coffee Company. (2007). Starbucks corporation corporate social responsibility . Retrieved from http://www.starbucks.com/assets/4dd6216d0fd0400f8689eceba0497e04.pdf Starbucks Corporation. (2013). Diversity and inclusion. Retrieved from http://www.starbucks.com/responsibility/community/diversity-and-inclusion