Starbucks Essay
Using Internet resources, identify the product attributes customers seek when buying hot coffee. (10 marks)
Customer tries to find reasonable price
Hint: You can classify most product attributes in terms of • price point • quality—conformance to specification (e.g., with hot coffee it might be the proper temperature, fresh, and free of foreign substances) • functionality—the elements customers value in a cup of coffee (e.g., taste, how it is served, store’s ambiance, the overall experience, selection).
Be sure to cite all references and information sources you use. • One of the important factor customers try to find hot coffee which is Costs Competitive while meeting the buyer needs and requirements. • • Body describes the depth of flavor, often in terms such as "rough" or "water". This should be a strong, full, pleasant characteristic. Some customers might look for different flavors such as Chocolate, French Vanilla, Espresso, Dark Roast, Amaretto, Hazelnut, Kona, Cafe Macchiato, Black coffee, Americano, Dry Cappuccino, Double, or Double Shot, ristretto, Cold coffee Step Tea. Some quality factors which could affect customer purchasing decision are quality of the coffee bean, freshly roasted ground beans, brewing equipment, time to serve, clean, quality of the water. • Some of the other factors which could affect the customers decision who are looking for specialty coffee are: coffee fragrance, acidity and after tastes such as: sense of heaviness or richness. • The environment and atmosphere also affects buyers’ decision such as clean place, no smoking smell, interior decoration, sitting area, air quality, coffee menu representation, and Background music. Good Customer service is also important, friendly stuff leaves positive affect on the customer. Employees should be trained and motivated and friendly to provide quality customer service. For example, if customer has high temperature coffee once and it burns their hand
Customer tries to find reasonable price
Hint: You can classify most product attributes in terms of • price point • quality—conformance to specification (e.g., with hot coffee it might be the proper temperature, fresh, and free of foreign substances) • functionality—the elements customers value in a cup of coffee (e.g., taste, how it is served, store’s ambiance, the overall experience, selection).
Be sure to cite all references and information sources you use. • One of the important factor customers try to find hot coffee which is Costs Competitive while meeting the buyer needs and requirements. • • Body describes the depth of flavor, often in terms such as "rough" or "water". This should be a strong, full, pleasant characteristic. Some customers might look for different flavors such as Chocolate, French Vanilla, Espresso, Dark Roast, Amaretto, Hazelnut, Kona, Cafe Macchiato, Black coffee, Americano, Dry Cappuccino, Double, or Double Shot, ristretto, Cold coffee Step Tea. Some quality factors which could affect customer purchasing decision are quality of the coffee bean, freshly roasted ground beans, brewing equipment, time to serve, clean, quality of the water. • Some of the other factors which could affect the customers decision who are looking for specialty coffee are: coffee fragrance, acidity and after tastes such as: sense of heaviness or richness. • The environment and atmosphere also affects buyers’ decision such as clean place, no smoking smell, interior decoration, sitting area, air quality, coffee menu representation, and Background music. Good Customer service is also important, friendly stuff leaves positive affect on the customer. Employees should be trained and motivated and friendly to provide quality customer service. For example, if customer has high temperature coffee once and it burns their hand