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Starbucks Initiative: Strategic Planning

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Starbucks Initiative: Strategic Planning
* * * * * * * * * Starbucks Initiative: Strategic Planning * * * * * For this segment of the analysis Team A will explain the strategic planning Starbucks has implemented to fulfill their initiative of expanding their “food portfolio” by expanding into the self-serve market, such as Keuring or K-Cup. To do this the team analyzed the financial records of Starbuck for the two previous years. This examination will help individuals new to finance understand how the strategically placement, handling, and discernments of finances provides the stability to move forward with this particular initiative. * Issues: * The issues of concern within company for the purpose of understanding the strategic planning the initiative of expanding their product base. After careful evaluation of the financial records and information on the new initiatives, Starbucks provided, it is clear that this particular initiative is important to the company. The review and evaluation of this strategic plan will provide an idea of the direction the company is heading and how the implementation of this new plan facilitates the goal of the company and where they are headed. We will explain how this initiative will affect the company in the areas of cost and sales and just as importance is how this will affect the future success of the company. * Following this will be a recommendation, if one is necessary, for an alternate strategic plan. Finally, Team A will describe the types of risks that are associated with the expansion of Starbucks food portfolio. Through an evaluation of the risks, Team A will base the possibility of financial issues upon the financial effects that the future may deal with


References: Starbuck’s Corporation, (2012). Fiscal 2011 Financial Highlights. Starbuck’s 2011 Annual Financial Report. Retrieved from http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-reportsannual Starbuck’s Corporation, (2013). Fiscal 2012 Financial Highlights. Starbuck’s 2011 Annual Financial Report. Retrieved from http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-reportsannual *
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