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starbucks intro
Since the invasion of Starbucks (and all other coffee shops), you will find a lot of Pinoys frequently visiting the place. Spending Php150 for a glass of frappe can create a sense of guilt, thinking that a lot of people are starving. But anyway, life is a choice and students would save up their allowances just to get the feel of being inside Starbucks with their friends. Personally speaking, I love brewed coffee. I am willing to spend money to have a taste of my favorite Café Americano. Have you ever wondered why a lot of Filipinos love Starbucks? I guess it is because o f the personalized service they get from the Baristas of Starbucks. For a customer, nothing beats being called by your first name to let you know that your order is ready. It actually breaks down the barrier of customer-server relationship. It becomes more personalized because you are being called on first name basis.
Pinoys love Starbucks because of the free Wi-fi. But the last time I visited Starbucks Subic they are already charging people for Wi-fi use at the rate of Php100 per hour. I guess this is one way of telling off their customers to leave the coffee shop premises once they are done sipping their venti frapp.
There may be a lot of other reasons why Pinoy love Starbucks. But for me, whether it is Starbucks or not as long as the brewed coffee tastes great, I would definitely return to that coffee shop.
HISTORY
The history of Starbucks starts in Seattle in 1971. Three friends, Jerry Baldwin, Zev Siegl, and Gordon Bowker, who all had a passion for fresh coffee, opened a small shop and began selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories. The company did well, but things began to change in the 80s.

First, Zev Siegl sold out in 1980. Yet at that time, Starbucks was the largest roaster in Washington with six retail outlets. In 1981 a plastics salesman noticed the number of plastic drip-brewing thermoses that Starbucks was buying from Hammarplast, the

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