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Starbucks/Itunes Partnership

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Starbucks/Itunes Partnership
Final Project
Karen Cotts
South University

Abstract
When it comes to IT Information Planning, it is very import to lay out the details of each area of this business. The IT Information Planning stage is when to decide on the IT Infrastructure which encompasses the technology and equipment required from the front end to the backend of the system. In this case, that will involve beginning with the customer as they enter a Starbucks store, browse the Apple iTunes music store, browse, and purchase and then download music back to the customers’ device. This will include the technology and equipment required from the customer, Starbucks and iTunes to make the transactions all complete. Along with the planning for the successful completion it is necessary to plan for when failures will occur. This includes planning for the points in the process where the failure(s) can occur and what resolution for each failure will be, along with who will be responsible for the resolution. It is important to understand what the long term effects of the failure could mean to the business. One very good way to document this information is with an Information Flow Diagram. This will depict the resources involved in the flow of information throughout the process.
Mobile Technology is expanding daily. It seems to be one of the fastest growing kinds of technologies in the news today. With the advancements in Personal Area Networks (PAN) and Wireless Access Protocols (WPA) mobile devices of today can be developed that are more secure than ever. They can be more accessible than ever before and provide faster and more accurate data transfer. The uses for the mobile devices have begun to expand into more and more areas of daily life. The iPhone mobile phone developed by Apple, Inc. is one of the most popular and bestselling mobile phones on the market today. In order for the iPhone to be at the head of the industry several of the most important technological features are



References: Apple. (2007, September 5). Apple and Starbucks Announce Music Partnership. Retrieved from http://www.apple.com/pr/library/2007/09/05Apple-and-Starbucks-Announce-Music-Partnership.html Apple Apple. (2011). Deploying iphone and ipad Wi-Fi. Apple, Inc. Retrieved from http://www.apple.com/iphone/business/integration/http://images.apple.com/iphone/business/docs/iOS_WiFi.pdf Bishop, T Dominus, S. (2006). The Starbucks Aesthetic. The New York Times. Retrieved from http://www.mktgsensei.com/AMAE/Retailing/Starbucks%20and%20Culture.doc (2004, February 2) Hirano, K., Nakantani, Y., McCarty, S. (2007). Applications of Mobile Research in Japan. WAOE.ORG. Retrieved from http://waoe.org/president/ubiquity.pdf (2010, April 13) Ian. (2011, July 27). Difference between mp4 and m4v. Retrieved from http://www.differencebetween.net/technology/difference-between-mp4-and-m4v/ iTunes: How to resume interrupted iTunes Store downloads Jordan, J. M. (2007, February). Beyond Servicization: The Rise of Digital Hybrids, Retrieved from http://www.smeal.psu.edu/cdt/pubs/white-papers/beyond-servicization-9.07.pdf Landesman, M Levere, J. L. (2004, July 27). Wi-Fi Service Expands Its Reach. The New York Times. Retrieved from http://www.bigfrontier.com/images/7-27-04_CC_New_York_Times_7-27-04.pdf Mpeg-4 part 14 Starbucks. (2008, April 15). Starbucks & iTunes Bring Complimentary Digital Music and Video Offerings to Customers with Starbucks "Pick of the Week”. Starbucks Newsroom. Retrieved from http://news.starbucks.com/article_display.cfm?article_id=93 Stella

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