Starbucks Organizational Behavior
Project Part 1
Introduction to Organizational Behavior
By definition, organizational behavior refers to the way individuals or groups behave within an organization. The organizational behavior of a company is something that is often subtle and difficult to identify and define, let alone change and manipulate. Nevertheless, the organizational behavior within a company can have a significant impact on decision making and the success of business ventures and transactions. Let us consider Starbucks, the coffee company, and dwell on the ingredients for its recipe of success.
Introduction to Starbucks
The Starbucks Story
Starbucks’ story began in 1971. Back then Starbucks was a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place Market.
Today, Starbucks is privileged to welcome millions of customers through its doors every day, in more than 17,000 locations in over 50 countries.
Starbucks mission is: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
At Starbucks, they have always believed in serving the best coffee possible. It is their goal for all of their coffee to be grown under the highest standards of quality, and using ethical sourcing practices. Starbucks’ coffee buyers personally travel to coffee farms in Latin America, Africa and Asia to select the highest quality Arabica beans. Once these quality beans arrive at the roasting plants, Starbucks experts bring out the balance and rich flavor of the beans through the signature Starbucks Roast™.
Starbucks stores are a welcoming third place for meeting friends and family, enjoying a quiet moment alone with a book or simply finding a familiar place in a new city.
Total stores: 17,009 (as of January 2, 2011)
Starbucks’ Partners
Starbucks offers the finest coffees in the world, grown, prepared and served by the finest people. Starbucks employees, who they call partners, are at the heart of the
Introduction to Organizational Behavior
By definition, organizational behavior refers to the way individuals or groups behave within an organization. The organizational behavior of a company is something that is often subtle and difficult to identify and define, let alone change and manipulate. Nevertheless, the organizational behavior within a company can have a significant impact on decision making and the success of business ventures and transactions. Let us consider Starbucks, the coffee company, and dwell on the ingredients for its recipe of success.
Introduction to Starbucks
The Starbucks Story
Starbucks’ story began in 1971. Back then Starbucks was a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place Market.
Today, Starbucks is privileged to welcome millions of customers through its doors every day, in more than 17,000 locations in over 50 countries.
Starbucks mission is: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
At Starbucks, they have always believed in serving the best coffee possible. It is their goal for all of their coffee to be grown under the highest standards of quality, and using ethical sourcing practices. Starbucks’ coffee buyers personally travel to coffee farms in Latin America, Africa and Asia to select the highest quality Arabica beans. Once these quality beans arrive at the roasting plants, Starbucks experts bring out the balance and rich flavor of the beans through the signature Starbucks Roast™.
Starbucks stores are a welcoming third place for meeting friends and family, enjoying a quiet moment alone with a book or simply finding a familiar place in a new city.
Total stores: 17,009 (as of January 2, 2011)
Starbucks’ Partners
Starbucks offers the finest coffees in the world, grown, prepared and served by the finest people. Starbucks employees, who they call partners, are at the heart of the