Starbucks Report
Starbucks Individual Reports
Introduction 1 Starbucks background 1 - The key man-Howard Schultz (cultural) 2 -Mission statement 2 -The philosophy of Starbucks 2 The environment of Starbuck is facing now 3 -Specific environment 3 -General environment 3 Key Strategic to manage effective in its terrain 5 Conclusion 6 Reference 6
Introduction
If somebody talk something about coffee, the first idea flash in mind it must Starbucks Company. Nowadays, Starbucks is become a famous and success coffee company in the world. Why Starbucks can such successful in business? How Starbucks achieve success? In my opinion, the excellent experience that Starbucks gives to customers can be a good reason to explain. In this report I would like to analysis Starbucks Company through four main points: Starbucks background; The environment of Starbucks is facing now; Current trends and issues; Key Strategic to manage effective in its terrain.
Starbucks background
-History
Three Seattle entrepreneurs started the Starbucks Corporation in 1971. By 1982, Howard Schultz, a marketer, was recruited to be the manager of retail and marketing. He brought new ideas to the owners, but was turned down. Schultz in turn opened his own coffee bar in 1985 based on Italian coffee cafes. Two years Schultz bought Starbucks from the original owners. At 2005, Starbucks had over 115,000 partners around the world. At 2006, Starbucks does business in 36 countries.
- The key man-Howard Schultz (cultural)
Howard Schultz is the chairman of Starbucks, as Top Manager, the conceptual skills is most important for him to have, he use to think and to conceptualize about abstract and complex situations. Starbucks’ cultural is based on hi unique beliefs about how a company should be run. If once a culture is in place, organization practices help maintain it. It must help employees adapt to its culture through socialization. In Starbucks, all new employees must go through 24 hours of
Introduction 1 Starbucks background 1 - The key man-Howard Schultz (cultural) 2 -Mission statement 2 -The philosophy of Starbucks 2 The environment of Starbuck is facing now 3 -Specific environment 3 -General environment 3 Key Strategic to manage effective in its terrain 5 Conclusion 6 Reference 6
Introduction
If somebody talk something about coffee, the first idea flash in mind it must Starbucks Company. Nowadays, Starbucks is become a famous and success coffee company in the world. Why Starbucks can such successful in business? How Starbucks achieve success? In my opinion, the excellent experience that Starbucks gives to customers can be a good reason to explain. In this report I would like to analysis Starbucks Company through four main points: Starbucks background; The environment of Starbucks is facing now; Current trends and issues; Key Strategic to manage effective in its terrain.
Starbucks background
-History
Three Seattle entrepreneurs started the Starbucks Corporation in 1971. By 1982, Howard Schultz, a marketer, was recruited to be the manager of retail and marketing. He brought new ideas to the owners, but was turned down. Schultz in turn opened his own coffee bar in 1985 based on Italian coffee cafes. Two years Schultz bought Starbucks from the original owners. At 2005, Starbucks had over 115,000 partners around the world. At 2006, Starbucks does business in 36 countries.
- The key man-Howard Schultz (cultural)
Howard Schultz is the chairman of Starbucks, as Top Manager, the conceptual skills is most important for him to have, he use to think and to conceptualize about abstract and complex situations. Starbucks’ cultural is based on hi unique beliefs about how a company should be run. If once a culture is in place, organization practices help maintain it. It must help employees adapt to its culture through socialization. In Starbucks, all new employees must go through 24 hours of