Starbucks Score Card
* Learning and growing perspective | Current situation 2013 | Ideal 2014 | Factor | Weighting H/M/L | Performance 1-10 | Ideal 1-10 | Factor | Weighting H/M/L | Target 1-10 | New products | H | 10 | 8 | New products | H | 10 | Improvement | M | 7 | 8 | Improvement | H | 9 | Information system capabilities | M | 7 | 6 | Information system capabilities | H | 9 | Employee capabilities | M | 7 | 7 | Employee capabilities | H | 9 | Alignment | M | 7 | 8 | Alignment | H | 9 |
* New products -. STARBUCKS being a frontrunner in coffee industry it becomes a must to be ahead of the competition, specially in the age of globalization, by successfully launching new products in terms of varieties in coffee like caramel ribbon Frappuccino, mocha cookie crumble Frappuccino and some other products as Starbucks VIA™ Ready Brew and partnering with DANNON for new yogurt line and selling of specially roasted coffee beans. Giving more variety in tea and including other range of healthy drinks and fresh juices and introducing healthy breakfast or brunch menu.
* Improvement – Customer’s have to wait in a long queue from the time of ordering to getting their drink, specially in the morning time as most of the costumer’s are office going group who like to use the service of Starbucks. They are most likely to be the next loyal costumers, so make touch screen ordering interface or a mobile app for them to order their coffee hence making the queue short. So engaging more costumers on a daily basis hence improving the Starbucks experience.
* Information system capabilities – In an era of rapidly changing environment and technological developments it is necessary for Starbucks management information system to be flexible in adding more evaluation and data analysis tools to it’s current system which is quite rigid.
* New products -. STARBUCKS being a frontrunner in coffee industry it becomes a must to be ahead of the competition, specially in the age of globalization, by successfully launching new products in terms of varieties in coffee like caramel ribbon Frappuccino, mocha cookie crumble Frappuccino and some other products as Starbucks VIA™ Ready Brew and partnering with DANNON for new yogurt line and selling of specially roasted coffee beans. Giving more variety in tea and including other range of healthy drinks and fresh juices and introducing healthy breakfast or brunch menu.
* Improvement – Customer’s have to wait in a long queue from the time of ordering to getting their drink, specially in the morning time as most of the costumer’s are office going group who like to use the service of Starbucks. They are most likely to be the next loyal costumers, so make touch screen ordering interface or a mobile app for them to order their coffee hence making the queue short. So engaging more costumers on a daily basis hence improving the Starbucks experience.
* Information system capabilities – In an era of rapidly changing environment and technological developments it is necessary for Starbucks management information system to be flexible in adding more evaluation and data analysis tools to it’s current system which is quite rigid.