Starbucks Social Media
RESEARCH TOPIC
By
Norathip Noradee
(Student ID: 1278707)
This report is produced to fulfil assessment criteria of
Edexcel Level 7 BTEC PG DMS in Research Methods for Strategic Managers (Unit 16)
2011/2012
Contents Contents 2 1. TITLE 3 2. INTRODUCTION 3 3. RESEARCH PROPOSAL 3 3.1 Research Question 3 3.2 Hypothesis 3 3.3 Background Theory 4 3.4 Factors for Successful Research Question Selection 4 3.5 Brief Summary to The Organisation 5 3.6 Context and Rational 6 3.6.1 Problems Faced by Company (name) 6 3.6.2 Reasons for the Research 7 3.7 Aim 7 3.8 Objectives 7 4. Literature Review 7
1. TITLE
Social media is related to increasing sales.
2. INTRODUCTION
The purpose of this assignment is to discuss the role of social media to increase sales. I aim to describe what Social media is and how it is used in Starbucks. According to Bernal (2010, p.14) Social media is, creating a virtual community where users can share, discuss, collaborate, and even argue about topics of common interest. In addition, it is very useful and accurate in getting immediate response from what people think about something. Some examples of social media communities such as facebook, twitter, my Starbucks Ideas and so on. According to Starbucks (Starbucksi, 2010) Starbucks first came into existence in 1971 in Siegel, historic Pike Place market when it was owned by Jerry Baldwin, Zev Siegel,and Gordon Bowker. The Starbucks coffee chain is now successfully serving over five hundred stores in the UK with approximately 34million customers every year. Starbucks used these social communities beautifully to build up a customer base by implementing ideas given by users. They successfully derived the feedback from people and utilized them to implement new strategies.
3. RESEARCH PROPOSAL
3.1 Research Question
How Starbucks social media helped in increasing sales.
3.2 Hypothesis
If social media related to sales, then better
By
Norathip Noradee
(Student ID: 1278707)
This report is produced to fulfil assessment criteria of
Edexcel Level 7 BTEC PG DMS in Research Methods for Strategic Managers (Unit 16)
2011/2012
Contents Contents 2 1. TITLE 3 2. INTRODUCTION 3 3. RESEARCH PROPOSAL 3 3.1 Research Question 3 3.2 Hypothesis 3 3.3 Background Theory 4 3.4 Factors for Successful Research Question Selection 4 3.5 Brief Summary to The Organisation 5 3.6 Context and Rational 6 3.6.1 Problems Faced by Company (name) 6 3.6.2 Reasons for the Research 7 3.7 Aim 7 3.8 Objectives 7 4. Literature Review 7
1. TITLE
Social media is related to increasing sales.
2. INTRODUCTION
The purpose of this assignment is to discuss the role of social media to increase sales. I aim to describe what Social media is and how it is used in Starbucks. According to Bernal (2010, p.14) Social media is, creating a virtual community where users can share, discuss, collaborate, and even argue about topics of common interest. In addition, it is very useful and accurate in getting immediate response from what people think about something. Some examples of social media communities such as facebook, twitter, my Starbucks Ideas and so on. According to Starbucks (Starbucksi, 2010) Starbucks first came into existence in 1971 in Siegel, historic Pike Place market when it was owned by Jerry Baldwin, Zev Siegel,and Gordon Bowker. The Starbucks coffee chain is now successfully serving over five hundred stores in the UK with approximately 34million customers every year. Starbucks used these social communities beautifully to build up a customer base by implementing ideas given by users. They successfully derived the feedback from people and utilized them to implement new strategies.
3. RESEARCH PROPOSAL
3.1 Research Question
How Starbucks social media helped in increasing sales.
3.2 Hypothesis
If social media related to sales, then better