Starbucks Strategic Analysis
UNIVERSITY OF GREENWICH COURSEWORK COVERSHEET Student Name: | Bethlehem H. Yerdaw | Student ID number: | 000709239 | Course Code: | * BBUSI 1546 | Title of Course: | Foundations of Scholarship | Title of Assessment: | The Role of Culture in Business | Type of Assessment | Essay *Reflective Report Group work report Other (Please specify __________________) | Tutor’s Name: | Taye Regassa | Date Assessment Due:Turnitin report | ___ % |
Contents
Part One Introduction 3 Part Two External Analysis 4 2.1 Brief overview of the company 4 2.2 Starbucks a global corporation 5 2.3 Environmental opportunities and constraints on the company 5 2.3 PESTEL Macro level analysis 5 Political factors 5 Economic factors 6 Social factors 6 2.4 Micro level analysis 7 2.4.1 Industry life cycle analysis 7 2.4.2 Porters five force analysis 7 Treat from rival firms 8 Treat of new Entrants 8 Treat of Substitute products 9 Bargaining power of Suppliers 9 Bargaining power of Buyers 10 Fig2.1 Competitive pressures of Starbucks industry 10 Opportunities 11 Threats 11 3.1 Internal analysis 12 3.1 Starbucks Strategy 12 3.2 The Ansoff matrix 12 Physical recourses 13 Core competence 13 3.3 critical success factors (CSF’s) 13 3.4 Corporate social responsibility strategy 14 Fig. 3.1 Corporate social responsibility 15 3.5 SWOT Analysis 15 Strength 15 Profitability:. 15 Employee:. 16 Product Portfolio: 16 Management 16 Weakness 16 Part Three Conclusion and recommendation 16
Part One Introduction
Based on ancient Ethiopian beliefs the history of coffee dates back to the thirteenth century when an Ethiopian Goatherd named Kaldi saw his goats being energized after chewing the berries from the coffee tree. Wikipedia reports that coffee spread from Ethiopia to Yemen, Egypt and by the 16th century it spread to Persia, Turkey, and the Middle East; later on it reached Italy and the rest of the world.
Contents
Part One Introduction 3 Part Two External Analysis 4 2.1 Brief overview of the company 4 2.2 Starbucks a global corporation 5 2.3 Environmental opportunities and constraints on the company 5 2.3 PESTEL Macro level analysis 5 Political factors 5 Economic factors 6 Social factors 6 2.4 Micro level analysis 7 2.4.1 Industry life cycle analysis 7 2.4.2 Porters five force analysis 7 Treat from rival firms 8 Treat of new Entrants 8 Treat of Substitute products 9 Bargaining power of Suppliers 9 Bargaining power of Buyers 10 Fig2.1 Competitive pressures of Starbucks industry 10 Opportunities 11 Threats 11 3.1 Internal analysis 12 3.1 Starbucks Strategy 12 3.2 The Ansoff matrix 12 Physical recourses 13 Core competence 13 3.3 critical success factors (CSF’s) 13 3.4 Corporate social responsibility strategy 14 Fig. 3.1 Corporate social responsibility 15 3.5 SWOT Analysis 15 Strength 15 Profitability:. 15 Employee:. 16 Product Portfolio: 16 Management 16 Weakness 16 Part Three Conclusion and recommendation 16
Part One Introduction
Based on ancient Ethiopian beliefs the history of coffee dates back to the thirteenth century when an Ethiopian Goatherd named Kaldi saw his goats being energized after chewing the berries from the coffee tree. Wikipedia reports that coffee spread from Ethiopia to Yemen, Egypt and by the 16th century it spread to Persia, Turkey, and the Middle East; later on it reached Italy and the rest of the world.