Start Up Watch Maker Company in Spain
Fuerza Tiempo – Marketing Plan
Milan Bogic International Marketing May 10, 2012
Introduction Spain is a sovereign state and part of the European Union. It is located in southwestern Europe on the Iberian Peninsula. With the area of 504,030 square kilometers, Spain is the fourth largest country in the Europe, and second largest in Western Europe after France. Because of the location, during the history Spain had a lot of external influences, which made a culture in Spain as unique and with a big diversity. Spain has population of 46 million people. Capitol of Spain is Madrid; the rest important cities are Barcelona, Valencia, Seville, Bilbao, Malaga, Oviedo,
PEST Analysis
Political Overview – the People’s Party was elected in the national election in November 2011 with overall majority with Prime Minister Mariano Rajoy at its head. People’s Party is conservative party, and their ideology is consisted of Christian democracy, Economic liberalism, and National Conservatism. Their political position is right wing. Spain is divided into 17 autonomous regions each with its own parliamentary government. The People’s party was elected because Spain got in economic crisis and old government lost all credibility, and people wanted to see some changes in economics, because Spain debt is big and they are on the edge of bankruptcy. Another problem for Spain is that people in Basque Country wants to make their own country, in last couple decades that made a huge problems for Spain. Recently, people from Catalonia proposed the same idea of their own country.
Economical Overview – before the crisis Spanish economy was hugely depended on its booming construction sector,
Milan Bogic International Marketing May 10, 2012
Introduction Spain is a sovereign state and part of the European Union. It is located in southwestern Europe on the Iberian Peninsula. With the area of 504,030 square kilometers, Spain is the fourth largest country in the Europe, and second largest in Western Europe after France. Because of the location, during the history Spain had a lot of external influences, which made a culture in Spain as unique and with a big diversity. Spain has population of 46 million people. Capitol of Spain is Madrid; the rest important cities are Barcelona, Valencia, Seville, Bilbao, Malaga, Oviedo,
PEST Analysis
Political Overview – the People’s Party was elected in the national election in November 2011 with overall majority with Prime Minister Mariano Rajoy at its head. People’s Party is conservative party, and their ideology is consisted of Christian democracy, Economic liberalism, and National Conservatism. Their political position is right wing. Spain is divided into 17 autonomous regions each with its own parliamentary government. The People’s party was elected because Spain got in economic crisis and old government lost all credibility, and people wanted to see some changes in economics, because Spain debt is big and they are on the edge of bankruptcy. Another problem for Spain is that people in Basque Country wants to make their own country, in last couple decades that made a huge problems for Spain. Recently, people from Catalonia proposed the same idea of their own country.
Economical Overview – before the crisis Spanish economy was hugely depended on its booming construction sector,