statics

I. Marketing Plan A. Situation analysis Description of the company’s present target market and the position it holds in that market. It includes information about the market, product performance, distribution system and competitors. The following should be included:
 A description of the market that will define the market and its segments, and a description of consumer needs and the environmental factors that may affect their buying patterns.
 A description of the product/service being offered by the company at present. It should include sales levels, price and the product’s profit margins.
 A description of the distribution system that evaluates the latest sales trends and other issues related to the distribution channels.

D. Marketing Strategy A detailed summary of how the company intends to achieve its marketing objectives specifying the target market, the product/brand positioning, and expense levels. A description of strategies related to each element of the marketing mix (4P’s) should be included. Example:
 A product description including its core component, packaging and support services
 Description of the promotion plan including advertising objectives, media, the message, promotional activities, personal selling, etc.
 Description of the distribution network including points of origin and destination, distribution methods with their advantages and disadvantages, required documentation, insurance, contracting carriers
 Description of retail stores, types and size of retailers and their impact on the original price
 Description of types and size of wholesalers, and their impact on the original price
 Description of types and location of warehousing facilities if necessary
The response of each marketing mix element to the threats, opportunities, strengths and weaknesses must be specified. (Todos)3
H. Controls