Stationery Market India

Stationery
Stationery Market ‐ India
October 2009

Executive Summary

Market

Trends &
Characteristics

Competition

 Stationery market comprises of a mixed range of products mainly catering to schools and offices
 Stationery market in India is valued at INR 90 bn for the year 2009
 The market is expected to grow at an annual rate of 30% till 2012
 Office stationery is fast growing with many players expanding their product line into this segment
 High propensity to spend on education and thereby stationery
 Shift in focus from inexpensive to quality products
 Entry of foreign brands in the Indian market driving the organized segment
 Consumers opting for new pens instead of refills
 Organized book retailers are driving sales of stationery products
 Government regulations and taxes
 About 85% of the stationery market is unorganized in India
 The unorganized market is dominated by imports from China
 Blue Bird, ITC and Navneet dominate the notebook market
 Cello and Luxor are the two major players in writing instruments market
 Over 70% of the paper market is dominated by JK Paper, BILT and TNPL
Notebook

Paper

Writing Instruments

• Blue Bird
• ITC
• Navneet

• BILT
• JK Paper
• TNPL

• Cello
• Luxor
• Linc

STATIONERY MARKET – INDIA.PPT

2

•Market Overview
•Trends & Characteristics
•Competition
•Key Developments

STATIONERY MARKET – INDIA.PPT

3

Stationery industry is an assorted group of businesses and is
Primarily associated with schools and offices
• Stationery industry includes a wide range of paper products, writing instruments, computer and daily used stationery like staplers, erasers, binders, punch machine, children stationery and other related items Segmentation by Type

Segmentation by Use

Stationery

Notebook and
Paper

Stationery

Computer and
Daily Use

School Stationery

Office Stationery

Writing
Instruments

STATIONERY MARKET –