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Statistics Decision Making
Statistics and Decision Making
A study on the impact of online shopping websites on student’s buying behavior in India.

2013
Lakshmi Muraleedharan Nair
TP023857
MSc Global Marketing Management
UCMF1210GMM
Date: 20/03/2013

Statistics and Decision Making
A study on the impact of online shopping websites on student’s buying behavior in India.

2013
Lakshmi Muraleedharan Nair
TP023857
MSc Global Marketing Management
UCMF1210GMM
Date: 20/03/2013

CONTENTS INTRODUCTION 1 TITLE 2 AIMS 2 OBJECTIVES 3 QUESTIONAIRE 3 INTERVIEW QUESTIONS 8 METHODOLOGY 9 INTRODUCTION 11 FINDINGS AND RESULTS 12 FINDINGS ON OBJECTIVE 1 12 FINDINGS FOR OBJECTIVE 2 20 FINDINGS FOR OBJECTIVE 3 22 FURTHER FINDINGS BASED ON THE QUESTIONNAIRES AND INTERVIEWS 31 CONCLUSION 37 RECOMMENDATIONS 38 REFERENCES 39 APPENDIX 40

INTRODUCTION
The world of online retailing or ecommerce has been growing rapidly. E-commerce is changing constantly from its early stages itself (Emerging Commerce Trends for 2012, 2012).
Thus online shopping or online retailing has grown to a large extend in. There has been a rapid increase in the number of online shopping websites for clothes, apparels, accessories, electronics and many other products. India has seen the entry of many online retailers in the past years. Now online shopping has been very common, especially among the youth of India. This research is a study on understanding how and why the shopping preferences of the students in India is moving towards online shopping through various ecommerce websites.

TITLE
A study on the impact of online shopping websites on student’s buying behavior in India.
AIMS
The aim of this study is to analyze how and why the students in India prefer online shopping
OBJECTIVES
The main objective of this study is to understand what caused the change in the buying behavior of the Indian students. * The preference of customers towards online shopping based on


References: Dhamija, A., 2013. No touch & feel: Online apparel shopping rises. [Online] Available at: http://articles.timesofindia.indiatimes.com/2013-02-02/internet/36702709_1_online-apparel-online-shoppers-subhanker-sarker Gupta, A., 2012. More discounts and less hassle make sites a hit. [Online] Available at: http://articles.timesofindia.indiatimes.com/2012-07-02/kolkata/32507901_1_online-shopping-shopping-sites-cash-on-delivery
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