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Stax Proposal
Essential to the Stax proposal was its commitment to revitalize and not gentrify the South Memphis neighborhood and turn it into a tourist playground like Beale Street. The LeMoyne - Owen College Community Development Corporation appointed Jeffrey Higgs as its executive director. Higgs emphasized the effort to revitalize the neighborhood by “developing affordable and decent housing, strengthening businesses, and creating jobs within the community for its residents.” Additionally, the various redevelopment groups committed to reach out to the established businesses in the neighborhood to help them survive and thrive in the new environment “by helping them to develop a business plan, apply for a loan, and find any additional funding sources.”
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