BY:
VIGNESH MOHANKUMAR
MBA 2010-2011 TUTORIAL NAME: MONDAY 1700-1800 TUTOR NAME: FRANK MARTIN
INTRODUCTION:
It is now generally agreed that small and medium businesses are one of the key engines of growth in many developing countries by contributing to employment creation. In most economies, smaller and medium enterprises are much greater in number. In the EU, because of the SMEs growth of unemployment has been decreased in many sectors. SMEs are having the power of impelling or driving innovation and competition. Wikipedia stated that,” Globally SMEs account for 99% of business numbers and 40% to 50% of GDP”. Entrepreneur plays a vital role in recognizing the favourable circumstance or opportunity. In this paper, I have observed the core features that define the entrepreneur himself and entrepreneurial traits as well as analysing several component factors that have supported the growth of his business into a notable brand.
EXISTENCE:
Ryan Howsam is the founder and chief executive officer (CEO) of Stay sure.co.uk. Staysure is a family run business together with well-defined management team including his younger sister Lindsey Howsam, who is an operations director of the stay sure.co.uk. Olivia Skeen appointed as a marketing manager. Jon Kirk was appointed as a general manager of motor and health insurance. And also he has a wealth of experience in the insurance sector, having a track record that stretches over almost 10 years. Alan Waddington has appointed to lead up its new and wide range of health and life insurance products, including private medical insurance, income protection and critical illness cover. Ryan Howsam initially started with providing travel insurance policies at the lowest possible price for over 50’s. Staysure is also an independent intermediary. The company is authorised and regulated by Financial Services Authority (FSA). The staysure.co.uk is