Steel Industry in Thailand

Steel Industry in Thailand has various type of product. In this report, we mainly focus in “Metal Sheet 0r Roof” industry. There are 4 companies that we have chosen which are Permsin Steel Work Co. Ltd., Munkong Steel Company, Thai Syncon and Supplies Co. Ltd. and SV Metal World Company. We have got a high cooperation from these 4 interviewed companies. “Roof Steel” industry has high in competitive atmosphere due to the low of competitive rivalry. There are 3 levels that can measure the size of each company and the position in the market 1. Revenue more than 1,000-2,000 million Baht about 3-5 companies 2. Revenue around 100-600 million Baht about 10 companies 3. Revenue less than 100 million Baht and has about over 100 companies. Also, the product is similarly. There only a few thing that make them different from each other’s e.g. delivery. Therefore, they compete with each other in many ways such as price competition, quality of product competition. To survive in the industry, all the companies have to be adaptable and keep improving both internal and external company. Moreover, to satisfy customer need is also being one of the key factors to success because the marketing is changing overtime. Also, to get the customers loyalty and make them to do the re-purchase are very important to survive. Industry Profile1 The steel industry is a dynamic, innovative sector, which is constantly adapting and refining itself to become more competitive in the market. The industry does this by developing new, improved steel grades and production procedures that produce better and more cost-effective product lines for changing marketplace. Steel is a key material in promoting economic growth as it is critical in the creation of infrastructure, construction material, building, transport, machinery and consumer goods. Thai steel industry is very sensitive and plays an important role in the Thai economy, but in the year 2005, the