The company I work for is Blue Cross Blue Shield of Minnesota (BCBS). BCBS of MN is a private non-profit corporation that provides health insurance services in Minnesota under a license with the Blue Cross and Blue Shield Association. BCBS also offers dental, vision, Medicare supplement coverage, as well as workers' compensation insurance, health assessment, and health care management services. The organization is headquartered in Eagan, Minnesota and employs approximately 3,700 people throughout Minnesota, with offices in Eagan, Virginia, Aurora, Duluth, Moorhead, St. Cloud, Mankato and Rochester.
Nationally BCBS Association is national federation of 38 independent, community-based and locally operated Blue Cross and Blue Shield companies. BCBS companies provide healthcare coverage for nearly 100 million people. Nationwide, more than 96% of the hospitals and 91% of professional providers contract directly with BCBS companies.
My job is to direct the Exchange Program Office. The Exchange Program deals with all the mandated changes driven by the Affordable Care Act or Obamacare. The IT part of the exchange is how BCBS will connect with the State insurance exchange. I will conduct a STEEP analysis on BCBS and the Exchange Program Office.
Background
BCBS of MN was the first “Blue” health plan in the nation. Originally the BCBS story began in 1933, when seven St. Paul hospitals teamed up to form the “Minnesota Hospital Association,” the nation’s first prepaid health care network. An early advertisement depicts a nurse with a blue cross on her sleeve. An iconic logo is born, and BCBS became the first-ever health plan to use the “Blue Cross” name.
Less than a decade after BCBS became the first Blue plan, the name and symbol are adopted by the national Blue Cross Association. “Blue Cross” goes on to become one of most recognized and trusted health care brands in the world. BCBS of Minnesota is the largest health plan in Minnesota, with