Step 3 Of The Strategic Change Cycle (Npo)

Nonprofits exist to serve the public, therefore their only value truly resides in their ability to effectively accomplish their public-serving mission. The Strategic Change Cycle exists as a systematic method to ensure that the nonprofit is actually achieving their goals and providing public value in the most efficient and effective manner possible

First and foremost, for an NPO to have public value, their mission must be precise, focused, and provide an actual benefit to the public. Otherwise, the NPO might be very active and accomplishing many things, but if the mission isn’t targeted to a real need, the actions of the NPO are ultimately in vain. Step 3 of the Strategic Change Cycle, where the NPO clarifies its organizational mission and values, allows the NPO to reexamine and reevaluate whether it’s working toward the right goals. This is the foundational step in the process in that it is pointing the organization in the right direction. Failing to follow
Those specific steps the NPO must take to accomplish its mission and provide public value are what most of the rest of the Strategic Change Cycle focuses on. Step 4, where the NPO identifies its strengths, weaknesses, opportunities, and threats, allows the organization to formulate a realistic picture of the environment in which it operates. Without this step, any actions the NPO takes would be uninformed and likely ineffective because it’s not taking into account the variables that influence the organization.

Steps 5 and 6, where the NPO identifies any strategic issues it faces and formulates strategies to overcome those issues, forces the organization to formulate specific steps they need to take to continue to meet their mission and goals and therefore provide public