Stereotypes In Advertising

Advertisement’s Affecting The Male Body

Advertisements have set a bar to how the male body should look. In today’s culture, the male body is defined as fit, tone, and lean in order to gather peoples attention, which is most often seen in advertisements making people change their lifestyle to be part of their culture. The description mentioned above will keep continuing through the rest examples. Clothing brand stores hire popular models even athletes, like for example Express (2014) hired Stephen Curry as their model and he fits the category of being fit, lean and tone. Ever since he became one of Express’s models, he gathered a large amount of audience to the clothing stores across the nation. Express clothing store is designed for the target
audience that fit the descriptions mentioned previously. With Stephen Curry as an ambassador, he has made the retail store clear that the store is suitable for males his shape of the body. Why would a million dollar company, hire a male individual with a horrible physique as their ambassador? It is obvious that the attention will go away from that company with that specific individual promoting it because it is stereotyped that if someone is overweight they are more likely to be lazy and will achieve less things in life compared to a fit, lean and tone individual. Insurance companies hire lean and tone individuals as well. State Farm has Chris Paul as their talk person. Why Chris Paul? Well in reality because he is a very well known professional basketball player who is known because of his athleticism which comes from being fit, lean and tone. For someone knowing nothing about him and see an advertisement with Chris on it, they will automatically know that Chris fits under the characteristics of fit, tone and lean? Definitely it is a giver and all companies really do this is for promotion purposes. The lifestyle of a male individual changes after seeing all these advertisements which exposes the male body as athletic and fit. Even Alcohol/Liquor advertisements also showcase a gathering of lean individuals. Male individuals who drink beer are known to have a “beer belly” but the Dos Equis advertisement with the fit senior gentlemen named Jonathan Goldsmith is surrounded by lean, fit female models has set an image of how senior males should look by not being overweight and showing physical appearances of being fit, lean and tone. As seen in popular advertisements the male individuals chosen as representatives fit under the category of being fit, lean and tone. Many male individuals admire certain individuals with the physique exposed in ads causing them to feel discouraged and not feel part of the culture they are in. This changes attitudes of how males see the world, as expressed in advertisements it is shown that advertisements want to show the male body as superior of the human body.
It takes a lot of effort to live a fit, lean and tone lifestyle now in today’s culture.
Males encounter a lot of temptation with today’s cultural food, which is fast food ready to go in several places. The definition of males, in today’s culture is defined as fit, tone, and lean in order to gather people’s attention and in a way try to promote that lifestyle, also the product of whatever it may be, which is most often seen in movie advertisements as well. Hollywood has actors that appeal the audience through their body image. This strategy has been seen ever since movies started to come out on the big screen. For females it gathers their attention because it is not often to see a male in a great shape in today’s culture where ever it may be. Most of Hollywood actors are tall with how the ideal male body should look like. Since actors have set an image of how a fit male body should look many take steroids to show off even more the body they want, all to just please their audience and make them stand out even more. Looking at a movie advertisement the protagonist is most often a fit individual that is located in the center of the stage and the antagonist with a similar body or even worse is seen in the background with similar or opposite attitude seen in their poses. Popular movies have everyone in the movie lean and fit. Which goes back to the strategy of promotion of their movie. There is more action by them, which gathers people’s attention toward the movie. Both male protagonist and antagonist set the ideal image of the male body in these following movies, Expendables 3, The Maze Runner, Fast and Furious 1-7, Avengers: Age of Ultron, and Captain America: The First Avenger. Seen by many people, especially many males, the image of the body is desired amongst themselves whether they believe it or not. Male individuals that are seen in other advertisements because of the movie are a profit for those other companies because they want people to buy their product and do
whatever it takes to get that actor to promote their product, especially if that actor is well know which is a plus and that plus comes from the way their body looks.
In today’s culture the male body is defined as fit, tone, and lean in order to gather peoples attention, which is most often seen in advertisements making males change their lifestyle to be part of their culture. Male individuals change their lifestyles because advertisements mentioned previously are seen everywhere and in the culture the popular trend now is bodybuilding and aesthetics. Depending how the male individual approaches this matter the change of lifestyle could result in a positive or negative change. Males like to be noticed and feel superior when competing with one another regarding body image. Many do simple things such as being in a type of sport that will help them get the physique they would like also once they become involved in the sport many males also join it to get healthy or because since it’s a popular thing to do as a male. Another thing a male would do is joining their local gym and work out. As improvements come the first thing a male would do is take pictures and expose their bodies to show everyone how hard work pays off, many males say they do it for themselves but in reality it is because the male wants to be noticed and feel part of their culture. Many males do anything to try to fit in their culture, the negative approach a male individual would do is take steroids to see faster results without really knowing the long lasting effect it will cause to their life later on in the future. But since they see male celebrities do it, they think it is a good idea to do it as well. Most often the male individuals discover themselves through these influences of how a male body should look. Most need motivation to change their lifestyle and at the end either it works out or doesn’t. If the fit, lean life is for them, they keep pursuing it if not they change ideas and move on with life or many get discouraged. In Composition and Research. 4th Custom ed. Males may commit suicide successfully as mentioned by Natalie Angier (1010; 18). It is a tragic thing, but that is how great of an impact male advertisements have on male individuals in todays culture. Economically wise if an individual wants a product and what makes them buy it is the individual they see a role model most of the time they would buy it since their role model is in it. That extra persuasion makes a difference and if the individual buys everything they see their role model in they would encounter a situation of being in debt it they do not have a steady job and new things always come from around the corner.
Overall advertisements have set a bar to how the male body should look. It fore sure has been very high for the image to be seen in mostly every advertisement now in today’s culture. The male body is defined as fit, tone, and lean in order to gather peoples attention, which is most often seen in advertisements making many male individuals change their lifestyle to be part of their culture, whether they admit it or not, which in reality this does happen, the male individual is just blind to see it and believe whatever they see. Also the better a male’s body looks the more promotion they would do all because of their appearance. Moreover the ads and movies defining the male body can be influential to many people since the majorities want to fit in. As the approach to be part of culture many people will go through negative or positive experiences that will make them keep pursuing or not the image of how the male body is portrayed in todays culture.