6. The four parts of a successful persuasive message are attention, interest, desire, and action.…
Chapter 4, we learned the various aspects of an audience, when preparing a written or electrical document. How did I consider my audience needs and interests as I developed the presentation about Great Calls marketing strategy? I put myself in their shoes and considered the expectations that a manager of a large cellular company would expect. I recognized their time is valuable and I would need to be quick and direct. I also thought that I would have to put together a presentation that was professional and eye catching and brought valuable information to helping them direct the company to a new solution to increase customer attention. Who was my audience? The people I am presenting to are five managers of Genuine Cellular, who I assume are…
The argument of this TV commercial is that the overall quality of life for men will improve if they use Old Spice deodorant. The audience includes women that are in a relationship with a man and is concerned about the way their significant other smells. The goal of this advertisement is to get women to buy Old Spice deodorant for their significant other. The commercial tries to accomplish its goal of getting women to buy Old Spice deodorant for men in several elements of rhetoric.…
Robert Ebert, columnist for the Chicago Sun, argues the lack of a real plotline in the movie, “Paranormal Activity 2,” makes the movie terrible. What makes people continue to go watch the paranormal activity series is the scare they receive when watching it. Ebert uses the repetition of the word “gotcha” instead of the word scare to lower the reputation of the movie so that you view the movie as childish. Also, Ebert comments on the unnecessary use of stating the time and day. He shows that he did not understand why the directors would state that there was a certain amount of “days before the death of Micah Sloat.” Ebert criticizes the fact by stating “What are we supposed to do…
Thank you for your feed back, I would check again for grammar and editing, I believe there have been some erros. Regarding to share my paper with your educators, I really do not know; what would you suggest Dr. Privitera. This is a topic that I have considered for my Capstone project. I am somehow affraid that someone else copy the study if there is good potential on it. However, I would strongly consider Dr. Privitera's advise.…
Tim O’Brien, author of The Things They Carried, applies multiple techniques in his memoir in order to produce the theme of horror in war. He utilizes word connotation, literary/rhetorical techniques, sentence structure, and overall structure in the memoir. In an excerpt on page 199, O’Brien employs the combination of anaphora, metaphor, and negative word connotation to illustrate the horror of the Vietnam War.…
The argument being presented in the given piece is the FBI asking permission from Apple to have the ability to access people’s private messages in their apple products. This argument came into conversation after the terrorist attack in San Bernardino, California. The author’s claim towards the argument is that the FBI should not be able to have the ability to tap into people’s individual cell phones. Although the FBI’s idea of decoding Apple’s encryption code in order to gain access to tapping into all iPhones under service, it seems that the cons outweigh the pros of this certain situation. However, there has to be a completely different way the FBI can develop a better way to combat terrorism without interfering with all of Apple’s customers.…
Another technique Gladwell used is rhetorical questions. In an example, Gladwell uses Bill Gates, one of the world’s richest men, to prove the 10,000-hour rule. Gladwell first starts off by writing how Bill Gates was born into a wealthy family who was able to enroll him in a prestigious private school. At Lakeside Private School, Gates was exposed to the rare opportunity of having a computer time sharing terminal in the 7th grade in 1968. Gladwell identifies more opportunities Bill Gates had and states, “And what did virtually all of those opportunities have in common?…
Known as one of the greatest innovators of this time; Steve Jobs, had no problem establishing his credibility and convincing his audience that life should be about following their heart and finding what they love to do. Steve Jobs’ speech was effective in motivating Stanford’s graduating class and encouraging them to listen to their heart. I am agree with the speech that he gave to the students because we only live once and our goal in this universe it’s to make ourselves happy by following our dreams. Jobs’ speech is very effective and inspiring because he articulated his words in an unique way or said the most intelligent things. His speech is recognized as great because he knew his audience and he knew what tools he needed to use in order to get his message across. With his knowledge of his audience, Steve Jobs creatively tells three stories that are filled with ethos that build his credibility and pathos that raise emotions in his audience in order to give a speech that was motivational and inspiring to the 2005 graduating class of Stanford.…
We’re fascinated by the terrible things character's face and for years now, authors have evaluated and ridiculed the “perfect” society to share their concerns about humanity. Brave New World by Aldous Huxley presents a dystopian, emotionless and controlled world where all individuality is masked by their false understanding of “happiness”. Soma, is their armament against the effects of conflict and the only way to indulge in their inescapable life. True happiness is only possible through the perception and feeling of emotions, soma simply provides a distraction from the truth of a world gone wrong. In fact, it appears the plot, tone and characters from the novel all display examples of soma and the belief that happiness is achieved within.…
In the blurred definition of a successful life, happiness and pleasure are characteristics that have been lucid and parallel in the many contrasting ideas. Amongst successful icons in today’s society, Steve Jobs has been admired by many people as a role model and a representation of a successful journey. In Steve Jobs's commencement address to the Stanford University alumni, he elaborates on the idea that it is essential to follow one’s heart, in order to find what genuinely makes one happy. He also emphasizes the necessity to find a profession in which one is talented and willingly able to enjoy, in a way that portrays happiness in what one does as success. Although some may argue that his ideas are a bit superficial and naive,…
“The Carnivore’s Dilemma”, an essay by Nicolette Hanh Niman, incorporates rhetorical elements, such as logos, ethos, and rhetorical questions, in an attempt to convince the audience that meat itself is not the root of global warming. Written from a rancher’s point of view, the essay relies on studies and logic to prove itself. Niman starts out with a short acknowledgement that the meat industry has a hand in the increasingly noticeable global climate change. She then quickly changes gears, stating that the studies that show the meat industry is a major player in global warming only take the prevailing methods of producing meat into account and spews facts that show the flip side of the food industry.…
Ethos: His way to tell his speech as if it was a “lawyerly case” as he said it. And to involve quickly everyone he talks to them as if they were a jury (“ladies and gentlemen of the jury”) and this until the very end of his speech finished by the sentence “I rest my case”.…
We are at a time where technology is widespread; it has become a part of our everyday life leading to advantages and disadvantages and technology currently has become the most important topic to discuss and everyone has developed their own unique opinion. In Nicholas Carr’s article published in 2008, “Is Google Making Us Stupid?”, he argues that as technology progresses people’s mentality changes. Carr is effective in his argument by sharing his fears and personal experiences to influence the audience utilizing pathos and ethos. Not only does he include his own experience, but he also includes other people’s point of views. He goes on to support his claim of how technology…
During this story he mentions the fact that he was teaching global development to undergraduate students only after spending 20 years studying hunger in Africa. This is a extremely effective example of an Ethos statement. Immediately from the beginning you know that he is credible in what he is talking about and it sets up the rest of the speech extremely well. Along with Ethos his Pathos was also presented extremely well. During his entire speech he talks about statistics dealing with world and how it is improving. More specifically, at one point he showed a graph describing the increase of a countries wealth and the medical health of that country. With these types of graphs it allows the viewer to focus in on certain facts about the world. These facts were all centered around the quality of life in humans. That makes it easy to feel an emotional connection with he is speaking about. Logos was equally well presented. His speech was primarily made up from logic. The entire speech was one long logical argument. During his speech he continually shows the use and benefit of statistics. Then at the end shares with the audience that the entire point of his speech was to demonstrate why the use of statistics is important. It is difficult to argue with a point when you spent the last 18 minutes being impressed by the data he is…