Stimuli-Mix in Consumer Behaviour
ESUT BUSINESS SCHOOL, ENUGU TOPIC:
APPROPRIATE STIMULI-MIX FOR (i)NIGERIAN UNIVERSITIES (ii)NIGERIAN DISHES(iii)NIGERIAN DRESSING STYLES( MEN AND WOMAN) AND (iv)NIGERIAN NATION BY
NAME: OGBONNAYA DAVID OYO
REG. NO.: PG/EMSC/12/4475
DEPT.: HUMAN RESOURCES MANAGEMENT
COURSE: CONSUMER BEHAVIOUR (EMK 641)
LECTURER: ONUKOGU CASIMIR, PH. D.
TABLE OF CONTENT
ABSTRACT
INTRODUCTION
APPROPRIATE STIMULI-MIX
REFERENCES
ABSTRACT
The purpose of this work is to construct appropriate consumer stimuli-mix for: ( i)Nigerian Universities (ii) Nigerian dishes (iii) Nigerian dressing styles(men and women) and (iv) Nigerian nation. Before attempting to construct the stimuli-mix, the work start with an introduction where the meaning of the concept stimuli-mix is explained with a link on consumer behavior. The characteristics of stimuli-mix that are to be considered when advertising were also highlighted. Lastly, some appropriate stimuli-mix were mentioned.
INTRODUCTION
Meaning of concept, stimuli-mix:
Stimulus is an external event which has the power to provoke behavioural sensation in the receiver. For example, a smile from a friend which provoke smile in response from the receiver. Stimuli-mix involves various types of stimuli such as kind words, pictures,motives,names,persons,animals,music,colour,position,etc.These stimuli-mix are beamed on the mind of consumers. The stimuli-mix produces psychic energy which screens the product/service/brand carrying the stimuli-mix (Ejionueme and Onukogu, 2012:61). It is important to note that our sense modalities are bombarded with environmental stimuli since each stimulus from the physical world competes with one another for attention. Because of the fact that our sense organs are incapable of processing all the competing information, some characteristics of the objects in environment help us to attend to the attributes of the object. Such attributes of products which help attract
APPROPRIATE STIMULI-MIX FOR (i)NIGERIAN UNIVERSITIES (ii)NIGERIAN DISHES(iii)NIGERIAN DRESSING STYLES( MEN AND WOMAN) AND (iv)NIGERIAN NATION BY
NAME: OGBONNAYA DAVID OYO
REG. NO.: PG/EMSC/12/4475
DEPT.: HUMAN RESOURCES MANAGEMENT
COURSE: CONSUMER BEHAVIOUR (EMK 641)
LECTURER: ONUKOGU CASIMIR, PH. D.
TABLE OF CONTENT
ABSTRACT
INTRODUCTION
APPROPRIATE STIMULI-MIX
REFERENCES
ABSTRACT
The purpose of this work is to construct appropriate consumer stimuli-mix for: ( i)Nigerian Universities (ii) Nigerian dishes (iii) Nigerian dressing styles(men and women) and (iv) Nigerian nation. Before attempting to construct the stimuli-mix, the work start with an introduction where the meaning of the concept stimuli-mix is explained with a link on consumer behavior. The characteristics of stimuli-mix that are to be considered when advertising were also highlighted. Lastly, some appropriate stimuli-mix were mentioned.
INTRODUCTION
Meaning of concept, stimuli-mix:
Stimulus is an external event which has the power to provoke behavioural sensation in the receiver. For example, a smile from a friend which provoke smile in response from the receiver. Stimuli-mix involves various types of stimuli such as kind words, pictures,motives,names,persons,animals,music,colour,position,etc.These stimuli-mix are beamed on the mind of consumers. The stimuli-mix produces psychic energy which screens the product/service/brand carrying the stimuli-mix (Ejionueme and Onukogu, 2012:61). It is important to note that our sense modalities are bombarded with environmental stimuli since each stimulus from the physical world competes with one another for attention. Because of the fact that our sense organs are incapable of processing all the competing information, some characteristics of the objects in environment help us to attend to the attributes of the object. Such attributes of products which help attract
References: Ejionueme, N. and Onukogu, C. (2012). Business and The Consumer Behaviour System. Lagos: Medigraffix. Postma P. (1999). The New Marketing Era: Marketing to the Imagination in a Technology – Drive World. New York: McGrew – Hill. Ugwu, L. I and Onyeneje, E. (2002). Foundation Of Industrial and Consumer Psychology. Enugu: Our Saviour Press Ltd.