Stirling Sports
Stirling Sports opened their first Store on Dominion Road in Auckland in 1964. The first Stirling Sports franchises were awarded in 1983 after Stirling Sports had invested almost 20 years in developing the best sports retail stores in New Zealand. Stirling Sports Dunedin’s mission statements asserts, ‘The Dunedin community speaks positively about their Stirling Sport experience’. Their logo is ‘We love our sport’, an apt summary of the passion held by management and staff for their products, service and the specialist knowledge they provide.
Stirling Sports is the one of the New Zealand leading retailers of sporting goods. Stirling Sports has a huge range of sports clothing and mens and womens shoes, supporter gear and more.
In 2004, Russell and Sue became aware of an opportunity to purchase the Stirling Sports Dunedin area franchise and made the decision to buy within a week. Since they originated from the Otago region, this was an opportunity ‘to come home’. After some negotiation they successfully acquired the franchise and began to determine how best to manage the two operations. After some deliberation, the decision was made that Sue would move to Dunedin and manage that store, while Russell continued to manage the Kapiti store.
Russell and Sue decided to buy the franchise with the existing staff at the Dunedin store. The store had to become profitable, so changes needed to be made. However, the change in structure and process did not suit everyone and staff left. Previously, the store had been managed from Auckland, so some having the manager on-site was very different from the previous management style.
Stirling Sports adopts marketing strategies based on the seasonal nature of various sports, student population migration during semester and holiday periods, public holidays and festive seasons Christmas is one of the biggest financial periods with equipment, clothing and shoes being in demand for Christmas gifts. In-store specials, glossy
Stirling Sports is the one of the New Zealand leading retailers of sporting goods. Stirling Sports has a huge range of sports clothing and mens and womens shoes, supporter gear and more.
In 2004, Russell and Sue became aware of an opportunity to purchase the Stirling Sports Dunedin area franchise and made the decision to buy within a week. Since they originated from the Otago region, this was an opportunity ‘to come home’. After some negotiation they successfully acquired the franchise and began to determine how best to manage the two operations. After some deliberation, the decision was made that Sue would move to Dunedin and manage that store, while Russell continued to manage the Kapiti store.
Russell and Sue decided to buy the franchise with the existing staff at the Dunedin store. The store had to become profitable, so changes needed to be made. However, the change in structure and process did not suit everyone and staff left. Previously, the store had been managed from Auckland, so some having the manager on-site was very different from the previous management style.
Stirling Sports adopts marketing strategies based on the seasonal nature of various sports, student population migration during semester and holiday periods, public holidays and festive seasons Christmas is one of the biggest financial periods with equipment, clothing and shoes being in demand for Christmas gifts. In-store specials, glossy