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Store Check Analysis on Different Brands of Potato Chips.

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Store Check Analysis on Different Brands of Potato Chips.
Store-check Report
I. Introduction Potato chips is the most popular and common snack for Filipinos, both children and adults. The objective of this study is to deliver to customers the different pricing trends of the producers of potato chips to its market. One of the leading brands that is fast-selling is Jack n’ Jill’s Piattos. This potato chip brand runs through the market in many countries including Thailand, Malaysia, China, Indonesia and Vietnam for 46 years (Source: http://www.universalrobina.com/wp-content/uploads/2010/04/URC-2009-AR.pdf) and is continuously fighting in the market versus its competitors. The price watch was conducted August 9, 2011 and August 10, 2011 in the supermarket of SM San Lazaro, Ministop Convenience Store, Espana Branch and a sari-sari store in Padre Noval St. In this study, potato chip brand, Piattos will be evaluated in different perspectives, from its distribution, pricings, facings, promos to its merchandising.
II. Learnings A. Distribution
Table for Distribution of Piattos potato chips in the Supermarket SM San Lazaro Supermarket – August 9, 2011 | Variants | 40g | 85g | Cheese | 1SKU | 1SKU | Roadhouse Bbq | 1SKU | 1SKU | Sour Cream | 1SKU | 1SKU | Roast Beef | 1SKU | 1SKU | Pizza | 1SKU | 1SKU | Total: 5 SKU for Piattos | 5 SKU for Piattos |

Table for Distribution of Piattos potato chips in convenience store Ministop Convenience Store Espana branch – August 10, 2011 | Variants | 40g | 85g | Cheese | 1SKU | 1SKU | Roadhouse Bbq | 1SKU | 1SKU | Sour Cream | 1SKU | -NA- | Total: 3 SKU for Piattos | 2 SKU for Piattos |

Table for Distribution of Piattos potato chips in sari-sari store Sari-sari Store in Padre Noval St. – August 10, 2011 | Variants | 40g | 85g | Cheese | 1SKU | 1SKU | Roadhouse Bbq | 1SKU | 1SKU | Sour Cream | 1SKU | 1SKU | Total:
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