STORES LAYOUT
AND PRINCIPLES OF STORES
BY – CHANDNI BHATT (283009)
ARBAAZ KHAN (283019)
INDRANEIL MUKERJEE (283035)
HARITHA SINGH (283054)
STORES LAYOUT AND PRINCIPLES OF STORES
INTRODUCTION- STORES LAYOUT AND DESIGN
It means the design of a store's interior to encourage people to enter the store and expose them to the maximum variety of merchandise within the space available. For example, some stores have the fresh fruit and vegetable display at the entrance because it is colorful and will attract people in while other stores have fresh foods and other frequently bought items which are located inside the store so people will be exposed to all the other displays when locating them.
Store layout needs to guide the customer silently about where he/she wants to go and for exposing him/her to the entire store offering. (The store itself it’s the most meaningful communication between the retailer and the customer)
The stores activity has characteristics of non value added activity. It is essential to have a better look at the design of the stores layout and facilities. Better managed stores are laid out in better style. There is no unique approach or design for a store. Stores come in all sizes, shapes and configurations depending on the need and circumstances.
There is no uniquely ideal manner to design all stores. In view of objectives, the correct proportion depends on the situation and on the experience and knowledge of the designer. It has to be kept in mind that the stores layout is not like any other office layout. Office layout can be changed on and often but changing the stores layout is costly matter. So proper thinking is required before taking actions.
CHARACTERISTICS OF STORES LAYOUT
• Location of stores difficult to change – The location of stores once taken cannot be easily changed. The reason being it is costly to change the storage